Maurice Lacroix

Founded in 1975 and based in Saignelégier, Maurice Lacroix brings together Swiss craftsmanship, urban design and a spirit of innovation. Since becoming a Manufacture in 2007, the Maison has developed distinctive complications and in-house movements, while the iconic Aikon has become a defining expression of its contemporary identity. Combining refined aesthetics, technical expertise and strong value, Maurice Lacroix continues to shape accessible Swiss luxury with a modern, dynamic character.

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A Closer Look, Geneva Watch Days

A Study in Contrasts: Meet the Maurice Lacroix Pontos Day Date Limited Edition

Introduced in August at Geneva Watch Days, this khaki and black limited edition is designed for city life.

By Rhonda Riche

Gen Z, This One’s for You: Introducing the Maurice Lacroix Aikon #tide

Maurice Lacroix introduces the Aikon #tide. Made from upcycled ocean plastic, this watch represents a changing tide.

By Vincent Brasesco

A Closer Look At The Maurice Lacroix Aikon Venturer GMT

Aimed at globetrotting, urban adventurers, the sportiest version of the brand’s popular watch now boasts a second time zone function.

By Steven Rogers

Watches & Wonders: A High Five For Maurice Lacroix

The Bienne-based brand launches five new models, with the Aikon Master Grand Date the pick of the bunch.

By Steven Rogers

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All articles

A Closer Look, Geneva Watch Days

A Study in Contrasts: Meet the Maurice Lacroix Pontos Day Date Limited Edition

Introduced in August at Geneva Watch Days, this khaki and black limited edition is designed for city life.

By Rhonda Riche

Gen Z, This One’s for You: Introducing the Maurice Lacroix Aikon #tide

Maurice Lacroix introduces the Aikon #tide. Made from upcycled ocean plastic, this watch represents a changing tide.

By Vincent Brasesco

A Closer Look At The Maurice Lacroix Aikon Venturer GMT

Aimed at globetrotting, urban adventurers, the sportiest version of the brand’s popular watch now boasts a second time zone function.

By Steven Rogers

Watches & Wonders: A High Five For Maurice Lacroix

The Bienne-based brand launches five new models, with the Aikon Master Grand Date the pick of the bunch.

By Steven Rogers

Maurice Lacroix Partners With Formula E Team Mahindra Racing To Become Its Official Timekeeper

The Swiss watchmaker joins the India-based Formula E team for the 2020-2021 ABB FIA Formula E World Championship.

Running The Virtual Virgin London Marathon With The Maurice Lacroix Aikon Chronograph

On Sunday, October 4th, Watchonista’s Sophie Furley ran the virtual London Marathon with a helping hand from Maurice Lacroix and its Aikon Chronograph.

By Sophie Furley

Geneva Watch Days, Novelties

Maurice Lacroix Introduces Five New Pontos Models To Celebrate 20 Years Of The Collection

There is nothing like a big birthday to merit a horological celebration, and Maurice Lacroix is in party mode with the 20th anniversary of its Pontos collection.

By Sophie Furley

Postcard From Switzerland: Watchonista Takes The Maurice Lacroix Aikon Venturer To Les Rochers-De-Naye

The Maurice Lacroix Aikon Venturer takes in the panoramic views from the top of Les Rochers-de-Naye.

By Sophie Furley

Interview: Getting Down To Business With Maurice Lacroix’s Stéphane Waser

Watchonista catches up with Stéphane Waser to find out how Maurice Lacroix has been managing confinement, how the company has presented over 70% of its 2020 releases already, and why his garden has become a jungle.

By Sophie Furley

A Look At Maurice Lacroix’s New Aikon Chronograph Skeleton

Maurice Lacroix unveils the latest creation in its iconic Aikon line – an ultra-sporty chronograph fitted with a contemporary skeleton movement.

By Sophie Furley

Paris Fashion Week: Maurice Lacroix Unveils Its New Masterpiece Embrace

Watchonista is at Paris Fashion Week for a sneak peek at some exciting new Maurice Lacroix women’s timepieces on the runway of Adeline Ziliox.

By Sophie Furley

Maurice Lacroix’s #TimeCode Treasure Hunt Hits New York: Explore The City To Win An AIKON Venturer

Maurice Lacroix’s #TimeCode adventure kicks off in New York City today for the next chapter in this global treasure hunt.

By Sophie Furley

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