Massena LAB

Massena LAB, founded by William Massena, is a creative horological studio that designs, develops, and produces timepieces, often in collaboration with respected watchmakers from around the world. Massena LAB exists to be a reference point of horological culture and to play an integral part in its constant evolution, using elements of style from the past to enhance the future of watchmaking. It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.