DOXA

Founded in 1889 in Le Locle, Switzerland, DOXA has built its identity around adventure, innovation and diving. A pioneer in professional dive watches, the Maison revolutionised the category in 1967 with the iconic DOXA SUB, featuring a unidirectional bezel and its distinctive orange dial. Today, DOXA continues to combine Swiss watchmaking expertise with robust design, exceptional functionality and accessible pricing.

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Bold, Retail-Partner Limited Editions from DOXA Will Cure Your Winter Doldrums

The storied Swiss diving watchmaker debuts a quartet of special models produced exclusively for retail partners, in both the SUB 250T and SUB 300 families, which are likely to set your heart on a much-needed tropical adventure.

By Mike Espindle

Time in Motion: Six Highlights from Ahmed Seddiqi’s Series of 75th Anniversary Timepieces

With the start of Dubai Watch Week just over a week away, today we’re highlighting six anniversary editions that exemplify Ahmed Seddiqi’s, the founder of this biennial event, decades of innovative design, technical mastery, and distinctive horological character.

By Sébastien Aeberli

Distressed Signals: The DOXA SUB 300T Sharkhunter Clive Cussler Gets a Lived-In Glow-Up

The brand is celebrating the 93rd anniversary of action author Clive Cussler’s 93rd birthday with a special limited edition.

By Rhonda Riche

Dubai Watch Week: DOXA Intros The SUB 300β Seddiqi Edition 2023

A marvellous mother-of-pearl dial celebrates the brand’s partnership with the Middle East’s most prestigious jewellers.

By Rhonda Riche

DOXA SUB 300 Ti5 Professional

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Bold, Retail-Partner Limited Editions from DOXA Will Cure Your Winter Doldrums

The storied Swiss diving watchmaker debuts a quartet of special models produced exclusively for retail partners, in both the SUB 250T and SUB 300 families, which are likely to set your heart on a much-needed tropical adventure.

By Mike Espindle

Time in Motion: Six Highlights from Ahmed Seddiqi’s Series of 75th Anniversary Timepieces

With the start of Dubai Watch Week just over a week away, today we’re highlighting six anniversary editions that exemplify Ahmed Seddiqi’s, the founder of this biennial event, decades of innovative design, technical mastery, and distinctive horological character.

By Sébastien Aeberli

Distressed Signals: The DOXA SUB 300T Sharkhunter Clive Cussler Gets a Lived-In Glow-Up

The brand is celebrating the 93rd anniversary of action author Clive Cussler’s 93rd birthday with a special limited edition.

By Rhonda Riche

Dubai Watch Week: DOXA Intros The SUB 300β Seddiqi Edition 2023

A marvellous mother-of-pearl dial celebrates the brand’s partnership with the Middle East’s most prestigious jewellers.

By Rhonda Riche

Geneva Watch Days: DOXA Releases the SUB 300β Sharkhunter for the Well-Dressed Diver

During Geneva Watch Days this week, watchmaker DOXA, generally entrenched in its durably-built, historically-driven dive watch authenticity vibe, fashionably pivots to a stunning black-and-gold execution of its legendary Sharkhunter model that is just as at home at a black-tie gala as it is in the blackness of the deep ocean.

By Mike Espindle

Summer Rewind: Our Favorite Dive Watches of 2023 (So Far)

One of the watch world’s most appealing types of watch, the dive watch has watchmakers rolling out new models and approaches year after year. And 2023 has been no exception. Here are some of our favorites so far.

The DOXA Files: The New SUB 300T Clive Cussler Promises Intrigue & Adventure

At a recent launch event in New York City filled with mystery and the promise of adventure, DOXA introduced its new SUB 300T Clive Cussler. Allow us to set the scene.

By Mike Espindle

Novelties, Watches and Wonders

DOXA Gets Tough in Geneva with the New SUB 200 C-Graph II at Watches & Wonders 2023

The diver-favored watchmaker hit the water running (swimming?) in Geneva with a new 42mm dive chronograph line custom-built to address the needs of extreme divers. So, anyone up for some cave diving?

By Mike Espindle

All the Pretty Divers: The DOXA SUB 300 Aquamarine

While the technical, vintage-inspired, and enduring appeal of DOXA watches has always defined the Bienne-based watchmaker, let’s take a closer look at something that is both tough on a dive and easy on the eyes.

By Mike Espindle

Geneva Watch Days, Novelties

Geneva Watch Days: DOXA Adds to the Ranks with New Stainless Steel Army Dive Watches

A new, more accessible reissue of the DOXA Army in stainless steel salutes military-heritage while embracing some modern, colorful style.

By Mike Espindle

DOXA Honors Its Historical Diver with the New Army Watches of Switzerland Edition

Last week, our friends at DOXA released a limited-edition timepiece to honor the brand’s fifty-year history with the Swiss Army’s elite divers unit, and it’s already sold out!

By Jessica “J.J.” Owens

Engineering Carbon to Undiscovered Heights (or Depths): DOXA’s New SUB 300 Carbon Whitepearl

The pro-diver-preferred watchmaker takes a deeper, darker plunge with a new forged carbon case that ups the ante in terms of both eye-appeal and diving technicality.

By Mike Espindle

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