Armin Strom

Founded in 1967 by Swiss watchmaker Armin Strom, Armin Strom was revitalized under Serge Michel and Claude Greisler, who established its fully integrated Manufacture in Biel in 2009. Renowned for its signature “transparent mechanics,” the independent brand combines avant-garde design with in-house engineering and meticulous hand-finishing. Its pioneering Resonance technology further defines its distinctive approach to contemporary Haute Horlogerie.

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Novelties, Watches and Wonders Geneva 2026

Strike Force: The New Armin Strom Minute Repeater Resonance 12:59 First Edition

The Biel-based indie watchmaker made beautiful noise at Watches and Wonders 2026 in Geneva.

By Rhonda Riche

The Art of Tactile Time: Introducing the New Armin Strom Tribute² Aurum

In this new limited edition, Armin Strom transforms artisanal texture, openworked architecture, and in-house mechanics into a quietly confident statement of modern independent Swiss watchmaking.

By Sébastien Aeberli

Ice, Ice Baby: Armin Strom Debuts the Mirrored Force Resonance in Ice Blue

Today, Armin Strom continues its flurry of new model releases with an exquisite, ice blue rendition of one of its signature innovations.

By Mike Espindle

Double Threat: Armin Strom’s New Gravity Equal Force Ultimate Sapphire Rose Gold and Blue

Form and function collide in perfect harmony with these two handsome new additions to Armin Strom’s tech-savvy Gravity Equal Force line.

By Cait Bazemore

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Novelties, Watches and Wonders Geneva 2026

Strike Force: The New Armin Strom Minute Repeater Resonance 12:59 First Edition

The Biel-based indie watchmaker made beautiful noise at Watches and Wonders 2026 in Geneva.

By Rhonda Riche

The Art of Tactile Time: Introducing the New Armin Strom Tribute² Aurum

In this new limited edition, Armin Strom transforms artisanal texture, openworked architecture, and in-house mechanics into a quietly confident statement of modern independent Swiss watchmaking.

By Sébastien Aeberli

Ice, Ice Baby: Armin Strom Debuts the Mirrored Force Resonance in Ice Blue

Today, Armin Strom continues its flurry of new model releases with an exquisite, ice blue rendition of one of its signature innovations.

By Mike Espindle

Double Threat: Armin Strom’s New Gravity Equal Force Ultimate Sapphire Rose Gold and Blue

Form and function collide in perfect harmony with these two handsome new additions to Armin Strom’s tech-savvy Gravity Equal Force line.

By Cait Bazemore

Novelties, Watches and Wonders

Watches and Wonders: Armin Strom Goes the Distance with the One Week Titanium Skeleton

At Watches and Wonders 2025 in Geneva, Armin Strom presented its latest One Week model, but this time, it features a fully skeletonized construction with a Grade 5 titanium case and integrated bracelet.

By Mike Espindle

Geneva Watch Days: Armin Strom Reimagines Its Ground-Breaking Resonance Dual Timer

Armin Strom’s big unveiling during Geneva Watch Days was both surprising and exactly what we have come to expect from the innovative and artful independent brand.

By Mike Espindle

The New Armin Strom One Week Manufacture Edition is Nostalgic Watchmaking at Its Best

This 100-piece limited edition reimagines the brand’s first-ever calibre but with a bolder three-dimensional architecture.

By Rhonda Riche

Power to the Purple: Armin Strom’s Gravity Equal Force Ultimate Sapphire Purple

The brand is marking its 15th birthday with a bold new Gravity Equal Force model based on the Ultimate Sapphire version from 2021.

By Laurie Kahle

Dubai Watch Week: Armin Strom Introduces Four Colorful Fumé Dials

These novel Tribute 1 editions dazzle with gradient color and guilloché engraved plates.

By Rhonda Riche

Five Questions with Monochrome’s Frank Geelen on His Latest Collaboration with Armin Strom

Watch enthusiast website Monochrome recently announced its third watch brand subscription collaboration with great aplomb.

By Marco Gabella

Horomariobro Discusses Collaborating With Armin Strom On The New Pure Resonance Ultimate Sapphire

Known for impressive Instagram macro shots of the watches he owns, Horomariobro knows a thing or two about the subtle ingredients that make a great timepiece. We chat with this discerning collector about his recent collaboration with indie favorite Armin Strom, which spawned the Pure Resonance Ultimate Sapphire LE.

Finishing School: The ABCs of Hand-Decoration with Armin Strom

Armin Strom co-founder and master watchmaker Claude Greisler sat down with Watchonista and talked us through the Swiss independent brand’s impressive devotion to fine hand-finishing.

By Steven Rogers

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