Amida

Founded in Grenchen in 1925, Amida became known for pioneering mechanical watchmaking and its unconventional approach to time display. Its 1976 Digitrend introduced a revolutionary jumping-hour system with a patented prism-based Light Reflecting Display. Revived in 2024, the Swiss brand reinterprets this iconic design through contemporary craftsmanship, combining retro-futuristic aesthetics, innovative mechanics and a distinctly rebellious spirit.

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The New Amida Digitrend OSII Black Takes Us Back (and Forward) to the Future

While heavily influenced by the mid-century futurism of its 1976 Digitrend driving watch, the new Amida Digitrend OSII Black, launching today, makes a gorgeous case for the continued relevance of outstanding “space age” timepiece design.

By Mike Espindle

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The New Amida Digitrend OSII Black Takes Us Back (and Forward) to the Future

While heavily influenced by the mid-century futurism of its 1976 Digitrend driving watch, the new Amida Digitrend OSII Black, launching today, makes a gorgeous case for the continued relevance of outstanding “space age” timepiece design.

By Mike Espindle

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