NEWS: Watchonista featured in the New York Times

NEWS: Watchonista featured in the New York Times

The Gray Lady features Watchonista twice.

By Watchonista

Founded in 2009, Watchonista has been publishing the very best of the watch industry to our online magazine. The New York Times has taken note and interviewed our Alexander Friedman and Josh Shanks for two articles released during Baselworld 2018.

Lights! Camera! Lots of Watch Action!

In this piece, the renowned Victoria Gomelsky reports on the multimedia, particularly video, efforts of specialized watch publications. We’re honored to provide our insights and join our friends in raising awareness of the various endeavors happening in watch journalism today. Our US Managing Editor, Josh Shanks provided his thoughts on Watchonista’s video efforts.


Thinking About a Watch Collection? Here Are the Answers to Your 6 Questions.

Kathleen Beckett interviews a wide variety of watch collectors and industry insiders. Each providing a unique take on their collecting habits and pro tips. Our co-founder Alexander Friedman provided this quote.

“The classiest element marking a milestone in each man’s life is a watch. A simple graduation gift can escalate to becoming an acute passion. As a young boy, I was fascinated by the watches worn by my father and the unique mechanisms always had a positive impact on me. This infatuation has only amplified with time. This is the same impression watches leave most men with. Besides fixation and admiration, watches are a significant part of a great investment plan.”


And receive each week a custom selection of articles.

Exclusive Hands-On with the TAG Heuer Monaco Bamford

By Josh ShanksContributor
TAG Heuer has unveiled their first in-house collaboration piece with Bamford. This kind of out of the box thinking is propelling TAG Heuer to become a...

Introducing: The Maurice Lacroix Aikon Automatic Collection

By Vincent DaveauContributor
Inspired by the Calypso model, which was an absolute icon for Maurice Lacroix in the 1990s, the Aikon line, for the first time, comes fitted with an...

Baselworld 2018: Our Favorite Introductions from OMEGA

By Vincent DaveauContributor
OMEGA unveiled a range of new products at Baselworld 2018. Here’s a rundown of some of the top novelties.