Industry News: Benjamin Beaufils Appointed TAG Heuer President Of North America
In his new capacity, Beaufils will be overseeing sales, marketing, and operations in the United States and Canada.
By Josh Shanks
Contributor
Since last year’s departure of Kilian Müller, the US-based branch of TAG Heuer has been without a President. Notwithstanding, the brand has celebrated various milestones, including a full-year celebration of the Monaco (read HERE and HERE). Today, the brand has announced they’ve appointed Benjamin Beaufils as President of North America.
Beaufils joins TAG Heuer after a nearly five-year career as Louis Vuitton’s Regional Vice President. In his new role, he'll be responsible for almost all aspects of the Springfield, New Jersey-based branch of the Swiss manufacture. Beaufils will be reporting directly to Yann Bouillonnec, TAG Heuer’s Vice President of Sales.
With this appointment, the brand has gone the additional step of teasing a busy 2020. Which as we have learned will start with a January 2020 showcase in Dubai. The brand will also participate in Baselworld 2020 (read HERE). I’m particularly interested in seeing what Beaufils does in the US market.
Stay tuned to Watchonista as we bring you more information on this developing story.
(Images provided by TAG Heuer)
Thinner, Faster, Stronger: We Look At The Third Generation Of TAG Heuer’s Connected Watch
By Rhonda Riche
, Editor-At-Large
According to Stephane Bianchi, CEO of TAG Heuer and LVMH’s Watch Division, the future is now.
Interview: Bianca Senna, Inspiring Change Through Ayrton Senna And TAG Heuer
By Viviana Shanks
, Contributor
Ayrton Senna is a well-known name to many people on this planet. He is arguably the most famous and consequential Brazilian ever. And, as one of the most...
Sponsored by TAG Heuer
A Closer Look At The Sought After TAG Heuer Monaco Box Set
By Josh Shanks
, Contributor
This box set of five limited-edition Monacos is a unique opportunity to acquire the pieces made to celebrate the 50th anniversary of Monaco.