DOXA Arrives At Watches of Switzerland

DOXA Arrives At Watches of Switzerland

The Swiss dive watch brand DOXA partners with the US and UK retailer Watches of Switzerland for sales on both sides of the pond.

By Josh Shanks

Our friends and partners at DOXA and Watches of Switzerland are officially joining forces to shine a spotlight on the famed DOXA brand. The Bienne-based brand has long had a fan base in the United States market but, in recent years, has never had a physical presence.

That all changes today with the just-announced arrival of DOXA to the Watches of Switzerland Group family. Our partner retailer has chosen to distribute DOXA's entire lineup at points of sale across the US, UK, and e-commerce.

The partnership officially kicks off today at Watches of Switzerland’s SoHo boutique, where collectors and enthusiasts can discover the new SUB 300 carbon COSC in all five of its bright and vibrant colors, just in time for spring!  

In a press release, Jan Edöcs, CEO of DOXA Watches, says of this new partnership: "This is an important step we are taking today. We are very proud to have been selected by the exclusive Watches of Switzerland Group to complement their range of prestigious brands, not only physically in their stores but also on their e-commerce platform.”

Edöcs goes on to say: “The reach and strength of the Watches of Switzerland Group network will further strengthen the momentum of DOXA's development in the US and UK. The brand's unique history, the quality of our watches, and our ability to innovate are the ingredients of a strategy that remains unchanged since 1889 when our founder Georges Ducommun made the commitment to 'design and manufacture high quality, high-performance, technical, reliable watches at affordable prices.' "  

“Watches of Switzerland has been dedicated to providing its clients unmatched experiences and products since we opened our first SoHo flagship in 2019,” says David Hurley, EVP of The Watches of Switzerland Group US, in the same press release.

Hurley continues, "DOXA is an integral part of watch history, and we are thrilled not only to be their exclusive point of sale in the US but to also be a source of education on the brand through our extensive platforms. While DOXA has built an impressive cult following amongst certain watch enthusiasts who are aware of its impressive contributions to the evolution of dive watches, Watches of Switzerland looks forward to growing this audience exponentially, and we are proud to provide a space where the DOXA brand can be experienced firsthand."

To learn more about DOXA, visit their partner page on Watchonista. To discover Watches of Switzerland, visit their partner page or official website for store locations, directions, and hours.

(Photography by Watchonista)

And receive each week a custom selection of articles.

DOXA’s Fine Form Continues With The New SUB 300 Carbon COSC

By Steven RogersContributor
Light, resistant, precise, and very cool to look at, DOXA’s latest release ticks all the boxes.

Taking The Plunge With The New DOXA SUB 200 C-GRAPH

By Viviana ShanksContributor
DOXA has introduced a new chronograph to its SUB 200 lineup, and we couldn't resist putting it to the test.

Retrofuturism: The Return Of The Legendary DOXA SUB 300

By Marco GabellaChairman & Executive Publisher
Harkening back to the early years of the modern diving pioneers, the new DOXA SUB 300 is a living tribute to the most innovative tool watch of the late 1960s...