The Unlikely Watch Collector: Muhammad Ali
The Greatest of All Time’s G.O.A.Ts.
The first pugilist to win the world heavyweight championship on three separate occasions, Muhammad Ali was one of the greatest boxers in history. He quickly rose to prominence after winning a gold medal at the 1960 Olympics in Rome when he was only 18.
Instead of limiting himself to prize fights in Las Vegas, he promoted bouts in locations such as Switzerland, Malaysia, Ireland, Japan, Canada, Germany, the Philippines, and, most famously, 1974’s “Rumble in the Jungle” in Zaire (we highly recommend watching the Oscar-winning 1996 documentary When We Were Kings to get the full picture of his enduring global impact). In short: Ali was an international sensation.
More than a boxer, he was also a social activist and civil rights icon, equally celebrated for his message of Black pride and Black resistance to white domination and for refusing induction into the US Army during the Vietnam War.
It is because he was a giant inside and outside the ring that 19 years after his last official fight, as the 20th century was coming to a close, Ali was named “Sportsman of the Century” by Sports Illustrated and “Sports Personality of the Century” by the BBC in 1999.
Even today, 66 years after he first became a superstar at the Rome Olympics and ten years after his death in 2016, Ali is still one of the most recognizable people on the planet.
Of course, Ali’s watches also packed a punch, so let’s have a look at his collection.
Cartier Tank Louis Cartier
The timepiece most associated with Ali is the Cartier Tank Louis Cartier JC. The Louis Cartier, introduced in the 1920s, is the most recognizable design in the Tank family. But Ali’s version has a little extra backstory.
When Cartier’s founder Louis-François Cartier died, the business was split three ways among his grandsons. And these brothers operated independently from three different cities: Paris, London, and New York. Jean-Jacques Cartier (the “JC” in the “Tank Louis Cartier JC” model moniker) operated the London branch.
Each branch of Cartier had its own distinct personality, but London in the swinging 1960s was the epicenter of all that was cool. And although the Louis Cartier was already a legend, it was quickly adopted by the jet set, including icons like Andy Warhol, Jackie Kennedy, Yves Saint Laurent, and Muhammad Ali.
The London Tank was offered in three sizes: Small (26mm by 18mm); Medium (28mm by 21mm); and Large (31mm by 23mm). Case metal options were yellow gold, white gold, or, very rarely, a two-tone of both.
Ali picked his up in 1976 in Puerto Rico, where he was training for a match. Yes, men’s watch sizes would be considered small by today’s standards, so the idea of seeing a heavyweight champ wearing a slim, understated dress watch might seem surprising. But remember, Ali was also famous for trash-talking, often using freestyle rhyming schemes and spoken-word poetry, so we don’t think he would feel much pressure to adhere to current sizing trends.
Omega
While the Cartier was Ali’s signature watch, he also owned a simple yet classic time-only Omega. And while Ali was famous for his pre-match boasting and trash-talking, he also had a humble side, as evidenced by this modest stainless-steel watch.
Still, it is a watch worth bragging about. This 1960s-era Omega watch is engraved with a personal message, “ALI 10/30/1974" on the caseback. (Side note: You should also watch Spike Lee’s 2020 film One Night in Miami, which is a fictionalized telling of one incredible night when Muhammad Ali, Malcolm X, Sam Cooke, and Jim Brown gathered to discuss their roles in the Civil Rights Movement and cultural upheaval of the 1960s).
This is the same date that Ali became World Champion for the second time after knocking George Foreman in the aforementioned “Rumble in the Jungle” fight.
Ali later gifted this watch to Louis “Booty” Beltrami, a coal magnate, noted restaurateur, and avid sports fan who attended nearly every one of Ali’s fights from 1972 on. This watch came up for auction in 2020, where it sold for only $5,000.
Audemars Piguet Jules Audemars
The fact that Ali owned such an understated timepiece reflects his true character. Outside of the ring, he was a dedicated philanthropist, raising money and awareness for causes both big and small. In fact, just weeks after winning Olympic gold in 1960, Ali donated the proceeds from his first big prize fight to the Kosair Children’s Hospital in his hometown of Louisville, Kentucky.
Then, in 1967, Muhammad Ali became the largest single Black contributor to the treasury of the United Negro College Fund (UNCF) by donating $10,000 about 96,476.06 today). The UNCF President at the time, Dr. Stephen J. Wright, noted that Ali did not seek any publicity in making his donation.
In his later years, Ali was a UN Messenger of Peace, and in one of his final public statements in 2015, he spoke out against then-presidential candidate Donald Trump’s call for a ban on Muslim immigration.
Ali spoke up for humanity as a collective, but some of his causes were personal. For example, the boxer was diagnosed with young-onset idiopathic Parkinson’s disease in 1984, three years after retiring from boxing. His legendary battle with the neurological condition spanned over three decades until his death on June 3, 2016.
He started his own charity, the Muhammad Ali Parkinson Center, to support research into the disease and every year held a star-studded gala to raise funds for the cause.
To raise funds for the Muhammad Ali Center in Louisville (a cultural hub featuring exhibitions regarding Ali’s six core principles of confidence, conviction, dedication, giving, respect, and spirituality), he put his 18-karat pink gold watch from the Jules Audemars collection up for auction at Audemars Piguet’s “Time to Give Celebrity Watch Auction For Charity,” held at Christie’s Auction House in New York in 2000.
In the ring, Ali was the ultimate expression of form and function, dancing around his opponents then delivering a knockout blow. On the wrist, the Jules Audemars is a similar proposition, offering a dress watch with a robust mechanism but dressed in a refined, highly finished package.
Ali was always planning. That is why we’re excited for the upcoming (November 2026) Amazon Prime limited series “The Greatest,” which is produced by his widow, Lonnie Ali, and actor Michael B. Jordan.
(Front image © Getty Images)
