Cut For Time: All The Weird And Wonderful Watch Stories That Caught Our Eye This Week

Steele creates witty statements using hand-blown glass and neon gas. For Watches of Switzerland, she will be interpreting the phrase: “Here For A Good Time.” As part of the inventive partnership with Steele, Watches of Switzerland’s website will also feature a holiday gift guide pairing the artist’s notable phrase-based art with her favorite timepieces.
 

Panerai takes on the role of Official Timekeeper for the Challenger Selection Series of the PRADA Cup, taking place off the coast of Auckland, New Zealand from January 15th to February 24th, 2021.
 

The winner of the Challenger Selection Series will compete against the America’s Cup defending champion, Emirates New Zealand, in March 2021.
 

Commenting on the announcement Panerai Chief Executive Officer Jean-Marc Pontroué stated, “We are extremely proud to have been appointed as Official Timekeeper of the PRADA Cup. The challenge ahead is a great one for us all, and Panerai is fully committed to experiencing this new chapter.”
 

We got to see the likes of Kylian Mbappé, Usain Bolt, Lang Lang, Ada Hegerberg, and Andreas Caminada who were all present to celebrate with Hublot. And in true watch anniversary style, the brand is also unveiling a Classic Fusion 40 Years Anniversary Titanium timepiece that reinterprets the very first edition from 1980.
 

Vacheron Constantin is donating a unique Les Cabinotiers timepiece to the Louvre’s “Bid For The Louvre” auction, with the entirety of the proceeds going to the museum’s solidarity projects. The lucky owner of this timepiece will be able to choose any work of art from the Louvre’s collection to be replicated on the dial using miniature painting or grisaille enamel.
 

The timepiece also comes with unforgettable experiences in both Paris and Geneva, where the watch’s owner can meet the curators of the Louvre as well as the Vacheron Constantin artisans who will make the watch.
 

The auction will take place online from December 1st to 15th.
 

Timeless is a new Swiss watch brand founded by Maël Oberkampf, an industrial designer who has worked for some of the biggest and most prestigious names in the watch industry.
 

“Timeless watches are inspired by the design codes of the past and future to offer a neo-vintage timepiece that is both unique and accessible,” shared Oberkampf.
 

Mixes of colors, contrasts, and textures create timepieces that are architectural and pleasing to the eye. And with a price of CHF 1,450, this is a brand definitely worth a closer look.

Limited to 100 pieces, the 1989 Batmobile is priced at $29,900.

Maurice Lacroix presented a new Aikon Automatic Limited Edition this week with a stealthy gray and black look. Created in collaboration with Geneva-based watchmaker Label Noir, this new timepiece comes with a matte gray lacquered dial, black bezel, and a sand-blasted gray DLC-coated case.
 

Thiébaut Bentz, Maurice Lacroix’s International Product & Marketing Director, was instantly taken with the idea of working with watchmaker and founder of Label Noir, Emmanuel Curti. Bentz explained, “When Emmanuel Curti told us about his desire to work on the AIKON, we were struck by his creative, modern, and innovative approach. We saw the opportunity to redesign our most iconic model by changing certain elements that we wouldn’t have dared to change otherwise.”
 

The timepiece comes in a 42mm size and is limited to 50 pieces.

(Olivia Steel x Watches Of Switzerland's Photography by Liam O'Donnell)