One day at "Mercante in Fiera in Parma", the main vintage Rolex Show in Europe

The Vintage Show in Parma is an exceptional reason to organize a pleasure, business and culinary trip to this beautiful city.

Since we had some appointments with various sponsors of the new edition Steel Rolex book ( Limited Edition available just for the best Clients of Guido Mondani Editore), we took advantage of this trip to enjoy the Show and look for some vintage stuff.

Clearly, first duty then the pleasure, and here you can see Guido Mondani showing the draft of the new book to his main clients:

Above you can see Guido Mondani with Davide Parmigiani, one of the world's most important Rolex dealers, who will be a sponsor of the new book Steel Rolex.

It was so pleasant to see that many dealers that we did not even know, recognize us and congratulated for our editions.

Regarding the new edition, all our clients were very satisfied and appreciated what they saw.

Another important consideration is that the watch show was plenty of people; this means that,  in spite of the economical crisis and the critical situation in Italy, the interest and passion for watches is still strong.

Rolex, as usual, was the watch that drew more attention. A further confirmation that Rolex represents not only a beautiful collectable object, but also a safe investment.

Talking about pleasure, we found nice home furnishings from the 70's.. we are very happy with our trip to Parma :)

Talking about a city in the famous gastronomic region of Emilia Romagna, we had the chance to taste the best food in Parma !

Typical food like "prosciutto di Parma", "culatello" and Parmigiano cheese, focaccia and Lambrusco made our experience even more pleasant  and enjoyable !