SIHH 2019: Cartier's Wildly Successful Santos Collection Soars to New Heights
Cartier is debuting refreshed versions of its iconic Santos watches at SIHH 2019. The jewelry and watch brand has created fresh, innovative timepieces to add to its Santos collection, and they're stunning.
Cartier has an uncanny knack for knowing when to reinvent its classics. Last year at SIHH we saw a refresh of the Santos collection — named after the famed aviator Alberto Santos-Dumont. These timepieces fit very well with the recent eighties revival in fashion and design (including Gucci loafers and Memphis-inspired furnishings).
The new Santos references are in line with Cartier's masterful style and design with a distinctly modern feel. Let us introduce you to some (and there are many) of the most memorable of Cartier’s introductions.
SIGN OF THE TIMES
With gender fluidity being a hot topic of conversation in society, we've seen more watchmakers showcasing unisex watches. To this end, Cartier is expanding its Santos collection for 2019 with an updated Santos-Dumont offered in two tone pink gold and stainless steel and all pink gold. Inspired by the original 1904 design, it is available in a large and small size.
These variations on the Santos-Dumont are also of-the-moment because they incorporate a slimline, high efficiency quartz movement. While it may be surprising, the quartz movement allows for a thinner, more comfortable-to-wear watch at a (relatively) accessible price point. This will undoubtably be an attractive selling point for younger buyers looking to invest in a high-end watch.
BLUE IN THE FACE
When it comes to dials, blue is still the cool hue. So Cartier has added the new Santos de Cartier Large Model Gradient Blue Dial to the collection.
The case and movement of this timepiece remain the same, but the new dial’s play of light and pop of colour adds a more modern, sporty look. Silvered Roman numerals and hands provide a readable contrast against the deep blue background. And for those who prefer a more subtle date window windows, the date disc is black.
At 39.8mm in width and 9.08mm in thickness, the Santos de Cartier Large Model Gradient Blue Dial's proportions are pleasing. And it’s powered by Cartier’s in-house 1847 MC caliber, which makes for a watch that feels great and runs perfectly, providing a lot of value for the dollar.
Another Cartier standout at SIHH 2019 is the Santos de Cartier Chronograph. The 42mm Chronograph is exciting because it employs the same in-house 1904-CH MC movement as the Calibre de Cartier Chronograph. Launched in 2013, this Carole-Forestier designed column wheel chronograph uses a hammer mechanism to ensure that the watch is reset with the ideal amount force, however hard or soft you press the button. It also features a single start/stop push button at 9 o'clock, with the reset function integrated into the crown.
There are six variations of the stylish Santos Chronograph available in a full range of metals. Quick-switch straps are a fantastic feature, a great way change the look of the watch in a flash.
(Photography by Liam O'Donnell)