Roll The Dice: Our Five Favorite Maurice Lacroix From COUTUREtime
COUTUREtime

Roll The Dice: Our Five Favorite Maurice Lacroix From COUTUREtime

Maurice Lacroix came to COUTUREtime ready to play. Not only have they extended and tweaked their popular Aikon family, but they've also tested out new finishes on old favorites.

By Rhonda Riche
Journalist

Maurice Lacroix is best known for producing high-quality timepieces that look good and represent good value. But for years, the brand has flown under the radar in America. Now it’s their time to take center stage with these five show stoppers.
 

Maurice Lacroix Aikon Automatic Skeleton Manufacture 45mm

ACE VENTURER

New to the brand’s Aikon collection, the Venturer is based on a divers’ watch from the 1990s Calypso collection. This 44 mm version features a unidirectional bezel, with an inlay made of ceramic and the overlying tabs and bezel made of steel and either a blue or black sunray-brushed dial, with applied round and rectangular hour markers coated with Super-LumiNova.
 

Maurice Lacroix Aikon Venturer 43mm

The Venturer is more than just a pretty face. It‘s water resistant to 300 meters. And comes with a solid, five-link brushed steel bracelet and a robust rubber strap. Both use an “EasyChange system,” which allows the wearer to quickly switch out straps without tools.

Inside, the Venturer is powered by the automatic ML115 caliber. Best of all, this handsome dive watch is competitively priced at $2,390.

MERCURY RISING

At Maurice Lacroix, the company has challenged itself to create new complications that never existed before. This year, the brand brought out the Aikon Mercury.
 

Maurice Lacroix Aikon Mercury 44mm

One of the things we love about Maurice Lacroix is that its watches always have many layers, and the Mercury is no exception. The 44mm case has a subtle texture. The indices appear to be sandwiched between two sapphire crystals. The elements of the skeletonized dial are formed of matte black, arcs.

But tilt the timepiece ever so slightly and the center hour and minute hands spin freely until the Aikon Mercury is turned back upright when they quickly jump back into correct time mode. A supremely cool complication!
 

Maurice Lacroix AIKON Automatic Mercury

The goal was to show a new way to look at the time. It took the brand more than three years of engineering to create the patented time memory module. The in-house, automatic ML225 caliber for the Aikon Mercury ensures it's not a delicate watch, but rather an everyday wearer. This horological wonder is priced at $7,690, which is an amazing value for an example of watchmaking savoir-faire.
 

DEFYING GRAVITY

While Maurice Lacroix has paid a lot of attention on its Aikon line, they have not been neglecting their high-end Masterpiece collection. The most modern looking Masterpiece is this Gravity — a futuristic looking object that pays tribute to the traditions of Swiss watchmaking.
 

Maurice Lacroix Masterpiece Gravity 43mm

Initially introduced in 2014, the Gravity family is noted for its use of silicon for the balance spring, pallet level, pallet staff, escapement wheel, and escapement wheel pinion. This long-wearing material makes it extra dependable because it’s low friction, non-magnetic, and three times lighter than steel balances.
 

Maurice Lacroix Masterpiece Gravity 43mm caseback

Another hit at COUTUREtime was the Aikon Automatic Skeleton Manufacture. It serves as a bridge between the Aikon and the Masterpiece collections in that Maurice Lacroix has fitted a unique new movement — the ML234 caliber — into the recently refreshed Aikon case.
 

The Masterpiece represents the upper echelons of Maurice Lacroix watches, and the Gravity is especially exclusive.
 

Maurice Lacroix Masterpiece Gravity 43mm

ROLL THE BONES

Maurice Lacroix Aikon Automatic Skeleton Manufacture 45mm

Lacroix’s dedication to engineering has paid off big time with the Aikon Automatic Skeleton winning a 2019 Red Dot Design Award — the prestigious international competition with a focus on innovation in product design presented by Design Zentrum Nordrhein Westfalen in Essen.
 

Maurice Lacroix Aikon Automatic Skeleton Manufacture 45mm

This skeleton comes in either stainless steel ($5,990) or in a black PVD finish ($6,190).

DATE ME

Maurice Lacroix has proven that it does disruptive very well, but with the new Aikon Automatic Date series, the brand shows that it can also play with the big boys when it comes to classically elegant timepieces as well.
 

Maurice Lacroix Aikon Automatic Date 42mm

What’s most alluring about the sport/dress hybrids that we saw at COUTUREtime is the gradient Clous de Paris dial. They had us at hobnail, but to make it sun-brushed as well sent us straight to the moon!

Lacroix showed many variations on this theme, including versions in black PVD over or an anthracite and steel model with either a brown calfskin strap or steel bracelet.
 

Maurice Lacroix Aikon Automatic Date 42mm

Priced between $1,890 (for the leather strap version) and $1,990 (for the stainless steel bracelet and black PVD coated models) these Automatic dates project a lot of prestige at an affordable price point.

(Photography by Liam O'Donnell)

The New Maurice Lacroix Aikon Automatic 35mm: An Ode To Accomplished Femininity

By Vincent DaveauManaging Editor France
Urban, chic and dynamic, Maurice Lacroix's new Aikon Automatic 35mm was recently unveiled at the Maison de l'Alsace, on the Champs Élysées, in Paris...
Made with the support of Topper Jewelers

Topper Talk: The Surprisingly Robust $495 Hamilton Khaki Field Mechanical

By Rhonda RicheJournalist
The NoCal based retailer worked with Hamilton on a version of their Khaki Field which presents a rare face for fans of military-inspired timepieces.

No More Bets! Five Unmissable Watches From COUTUREtime

By Viviana ShanksSocial Media Manager and Junior Editor
After a whirlwind trip to COUTUREtime in Las Vegas, we take a look back at the watches that were worth placing our chips on.
Made with the support of Maurice Lacroix

Maurice Lacroix Launches #TIMECODE Treasure Hunt To Win A New Limited Edition AIKON

By Watchonista
The brand has launched an online game to win their new Limited Edition AIKON Venturer.

A Closer Look At Maurice Lacroix’s 2019 Novelties

By Marco GabellaCo-Founder - Executive Publisher
I recently met up with Stéphane Waser, managing director of Maurice Lacroix, to talk about the brand and discover some of the new pieces on offer for 2019....

Hands-On With The Maurice Lacroix AIKON Automatic Skeleton

By Benjamin TeisseireEditor & Business Development
Maurice Lacroix is renowned for the affordability of its timekeepers, whether quartz or mechanical Masterpiece. In 2016, the brand from Saignelégier in the...
Sponsored by Maurice Lacroix

The City That Never Sleeps Meets The Maurice Lacroix Aikon Collection

By Rhonda RicheJournalist
Summer in the City, Maurice Lacroix’s AIKON Collection celebrates hot days and nights in the concrete jungle.

Maurice Lacroix AIKON Mercury 2019

Maurice Lacroix opens the year with a timepiece that unites the brand’s tradition of unique innovation with a contemporary, urban aesthetic. Presenting...

AIKON Automatic Mercury