Breitling Presents A Second Superocean Heritage ’57 Limited Edition To Support Frontline Healthcare Workers
After the success of the Superocean Heritage ’57 Limited Edition, unveiled during Breitling’s global digital summit, the brand is back with a second version to help support frontline healthcare heroes.
The Superocean Heritage ’57 Limited Edition was launched at the beginning of the COVID-19 crisis during a live stream of the Breitling digital summit. Catching the world’s attention with its rainbow-inspired design, the timepiece resonated with the brand’s fans as the rainbow has become a sign of hope and optimism during these challenging times.
Supporting Frontline Heroes During COVID-19
Thanks to the positive feedback of the first Superocean Heritage ’57 Limited Edition, Breitling decided to issue a second version with a blue dial to support frontline healthcare workers in the countries most affected by the coronavirus. A portion of the proceeds of the sale of these 1,000 timepieces will go to charities working in regions that have been the hardest hit.
“We were amazed by the popularity of the Superocean Heritage ’57 Limited Edition, which told us that we could do something for the incredible healthcare workers,” shared Breitling CEO, Georges Kern. “They have sacrificed so much, and we wanted to make it clear how much we care with this new version of our own rainbow.”
In the US, the humanitarian aid organization Direct Relief, recognized for its work in improving the health and lives of people affected by poverty or emergencies, will be receiving funds from the sale of the timepieces. In France, Breitling will be working with the Foundation de France; in Italy, it will be supporting Humanitas Hospital Group; in Japan, the National Center for Global Health and Medicine; in Spain, the Ministry of Health; and in the United Kingdom, the NHS Charities Together.
In addition to the donations, Breitling has also announced that, in June, one of the Superocean Heritage ’57 Limited Editions will be auctioned by Charitybuzz, an organization known for its auctions of unique items and experiences in support of worthy causes.
Not only will the auction winner receive the eye-catching Breitling Superocean Heritage ’57 Limited Edition II, but the winning bidder will also have the opportunity to have a live digital chat with the champion surfer, Kelly Slater. Slater is a member of Breitling’s Surfers Squad and is arguably the greatest surfer of all time. Proceeds from the auction will go to the US-based charity Direct Relief.
All About The Breitling Superocean Heritage ’57 Limited Edition II
This striking timepiece comes in a 42mm stainless steel case with a bi-directional bezel and a blue ceramic bezel ring. The focal point of the timepiece is the myriad of colored hour markers that have all been enhanced with different colors of Super-LumiNova, producing a rainbow effect even on the darkest of nights.
The timepiece comes on a choice of a golden-brown, vintage-inspired leather strap or a stainless-steel bracelet. For those who want an extra dose of color, this timepiece can also be outfitted with a vibrant Outerknown Econyl NATO strap in any color of the rainbow.
So, if you are thinking of purchasing a new watch during COVID-19, the Breitling Superocean Heritage ’57 Limited Edition II is a great way to treat yourself and give back at the same time.
(Images provided by Breitling)