Armin Strom x Collective Launch the Gravity Equal Force P.03
24 Hours Later

24 Hours Later: An Armin Strom Gravity Equal Force Limited Edition With Adventure In Mind

Meet the Armin Strom Gravity Equal Force P.03, a collaboration between the Swiss-German family-owned independent watch brand and Collective Horology, a community of passionate watchmaking enthusiasts based in California.

By Philip Minden
Community Manager & Commercial

A Collaboration Imagined Around a Shared Passion

When Asher Rapkin and Gabe Reilly, founders of Collective Horology, and Armin Strom Founder Serge Michel and Co-Founder Claude Greisler met up, they all realized they shared a common passion for outdoor exploration. So, when they collaboratively designed the P.03, naturally the inspiration was technical gear used in the field. For example, the offset fume khaki dial is unmistakably a detail that reminds us of the outdoors.

Associated with the handcrafted tech-style guilloche-patterned movement black plate (which clearly reminds us of the 2021 Only Watch piece unique Armin Strom Gravity Equal Force made in association with Kari Voutilainen) and the titanium 41mm case, this combination brings a certain stealth to the watch that is also a first for the Gravity Equal Force line. It also reinforces the “adventurous” codes of the watch.

New Materials, Colors, and Lume!

For the first time since it was launched in 2019, the Armin Strom Gravity Equal Force adorns a more adventurous and stealthy color scheme, titanium case, and Super-LumiNova applied numbers, hour markers, and filled hands.

Despite these very “tool watch” materials and aesthetic codes, rest assured, this is still a haute horology timepiece. But I have to agree with Collective Horology founder Rapkin who says: “It’s not a sports watch, but based on its construction and design, I wouldn’t shy away from wearing it in places I wouldn’t dream of taking other haute horology watches.” As long as one doesn’t go for a swim, as the Armin Strom Gravity Equal Force P.03 has just 30 meters of water resistance, this wrist companion should be able to handle most situations.

A Redecorated Movement

The P.03 is based on the Armin Strom Gravity Equal Force platform. This foundational movement architecture, which is known to deliver consistent power to the balance wheel, ensures flawless precision of the world’s first automatic watch with constant force transmission.

Its hand-finished and very architectural automatic calibre ASB19, equipped with a stop-seconds mechanism, can be appreciated on the dial-side and the back of the watch, thanks to the two anti-reflective treated sapphire crystals. This special edition has also been given three ruthenium-coated floating half-bridges that support the energy chain with milled-out pockets and a different type of finishing.

The P.03 has a comfortable 72 hours of power reserve and will be delivered on a matching khaki bi-material rubber-leather strap with white stitching and pin buckle.

Pricing & Availability

It will be available exclusively to existing and new Collective members as a numbered limited edition of 30 pieces retailing at $25,000. Three additional pieces – a prototype and two for Collective’s archives – will also be produced.

If you are interested in joining Collective and acquiring the timepiece, visit Collective’s website to access the membership application and more information.

(Photography by Liam O'Donnell)

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