Video: The Hermès “Time Travels the World” Installation by Artist Sabrina Ratté
During Watches & Wonders 2022, Hermès offered visitors to its booth an opportunity to go on a journey of discovery via an installation of immersive artwork inspired by the Arceau Le temps voyageur watch released at the show. More than a mere trade show booth gimmick, it was an unearthly abstraction of time that you can now discover for yourself through our exclusive video.
From the day of its founding, travel has without a doubt been the lens through which Hermès has viewed its place in the world. More than that, the brand has built its reputation and fame on taking the time to create bespoke travel items based on the specific needs and tastes of each of its clients.
For Hermès, time is also an object, as the Arceau Le temps voyageur, released at Watches & Wonders 2022, proved with its exclusive “Traveling Time” mechanism that shows the time in 24 different time zones.
Inside the “Time Travels the World” Installation
Of all exhibitors at the 2022 edition of Watches & Wonders, only one brand offered visitors to its booth a different experience than the typical novelty display. That brand was, of course, Hermès and its “Time Travels the World” installation.
Remarkably, to achieve its goals with this installation, Hermès broke from trade show tradition and gave over major sections of its booth to Canadian artist Sabrina Ratté. And I am here to tell: The gamble paid off!
An immensely talented digital artist, the Montreal-based Sabrina Ratté created a highly impactive visual and auditory experience for Hermès. So much so, in fact, that when Watchonista visited the booth and discovered this fantastical abstraction of time, it was clear that only a video could adequately convey what it was like for visitors to immerse themselves in the installation.
Watchonista would like to thank Philippe Delhotal, Creative Director of Hermès Horloger, and artist Sabrina Ratté for letting us film the “Time Travels the World” installation.
(Video by Johan Corminboeuf)