The First Video Interview With New Panerai CEO Jean-Marc Pontroué
Special Guest Contributor Khalil Ghorbani (aka Panerai Central) sits down with the newly installed CEO to discuss what’s next for Panerai.
Officine Panerai, although rich in history, is relatively a new brand in the luxury watch marketplace. For almost the majority of the brand’s rise amongst the industry leaders they were spearheaded by Angelo Bonati as the CEO. With Mr. Bonati stepping down earlier this year, longtime Roger Dubuis front man Jean-Marc Pontroué took the reins.
Over the past few years, there has been a definite change and evolution within the brand emphasizing on technical advancements in materials used in their cases, a migration to all in-house movements, and more emphasis in haute horology with some very complicated pieces like the recent release of their Skeletonized Moonphase Tourbillon. We have also seen a very interesting deviation away from the larger sized watches we have been accustom to from the brand with the introduction of the Luminor Due models which are much thinner than the typical Luminor models. Earlier this year, I took an in-depth look at the brand’s 2018 novelties, which you can read HERE.
Between the purists of the brand and all the new fans coming up through the ranks, there are a lot of questions regarding how the brand will continue to advance. Panerai Central was honored and lucky enough to be the very first to interview Mr. Pontroué since he joined the brand only four months ago.
I met Mr. Pontroué at one of the staple Panerai boutiques in the United States, the newly renovated Beverly Hills location in Los Angeles. This new boutique, which was designed by world-famous architect Patricia Uruquiola, is now located right in the heart of Rodeo Drive between the multitude of luxury brands that line the streets.
Without further delay, please enjoy the full length first ever interview of new Panerai CEO Jean-Marc Pontroué to hear directly from him the vision and direction he has for the brand.