GRECO Genève, the iconic Hexagonal Nut-design watch

It’s in the Lamborghini showroom in Geneva – just a step away from its own workshops – that GRECO Genève has chosen to welcome its public and friends, neighbours and connoisseurs.  The choice of venue is a perfect reflection of shared values: mechanical sports, precision, and performance at the very highest level. With mastery of materials and subtle decoration,GRECO Genève embodies these values through its conception and fabrication of Swiss watches. It’s in the very same building that this Swiss brand – young at heart, brimming with originality, following its own muse – has created its showroom. Here GRECO Genève’s collections may be seen in an atmosphere of subtle light-play, highlighting one of the brand’s unique features: a magic material (one of the most guarded on the planet) for which GRECO Genève has – and forever will have – exclusive rights in the world of watchmaking!

Greco Genève Reference LTM-18T

Paris-Geneva, world premiere of the Hexagonal Nut-design watch

The simple machine nut – an indispensable reference in industrial design – is lodged deep within the collective unconscious of the world. Today, this design element steps up from its functional origins to affirm a new mechanical identity: chronometric precision and excellence in Swiss watchmaking. With the unveiling of its Hexagonal Nut-design watch, GRECO Genève has been the unexpected surprise at the Carrousel du Louvre in Paris at the Salon Belles Montres. In watchmaking, where aesthetic values go often hand-in-hand with their functional counterparts, some of the most legendary designs are the direct descendents of functionality. At the other end of the spectrum, GRECO Genève’s approach has been to metamorphose a quintessentially functional object into a luxury item: trendy, urban and totally contemporary. Today two editions of the Hexagonal Nut-design watch are being launched, heralds of the collection Les Temps Modernes: the LTM-18t and the LTM-04t.

Greco Genève Reference XXX-2

These timepieces, bold in character, are recognizeable even from a distance as the signature of GRECO Genève. They unite state-of-the-art technique, the most modern materials and unrivaled savoir faire. They embody excellence. Forthiswatch,GRECO Genève has performed a veritable exploit of mechanical know-how:  fitting an authentic Swiss movement – guarantee of precision and quality – into a waterproof case in the form of a machine nut, including screw threads!

Stéphane Greco, chemist and founder

Having revolutionized chemical and electrolytic treatments by inventing and mastering entirely new processes, Stéphane Greco is recognized as an artist for being able to apply spectacular finishes to individual components. The founder of GRECO Genève is also an impassioned entrepreneur. His eponymous brand is the fruit of 23 years of excellence and expertise, acquired at the service of some of the brightest jewels in the crown of Swiss watchmaking. A filigree revealing its founder’s incorrigible attraction to mechanical sports and other adventures laced with adrenaline is finely worked into the design and concept of GRECO Genève’s timepieces.

www.greco-geneve.com

Greco Genève Reference LTM-04T

Hexagonal Nut-designwatch, Collection Les Temps Modernes

Reference LTM-04t.  Limited edition of 50 timepieces:

Movement: Caliber Manufacture ETA 2892, Swiss-made self-winding mechanical movement with date indication.  Hand-decorated rotor aesthetics (oscillation mass) personalized by GRECO Genève, coated withmanthracite ruthenium.  Offset date aperturepositioned at 4 o’clock.  40 hours of power reserve.

Case: Machined from grade 5 titanium, fully respecting the exact proportions and dimensions of an industrial machine nut.  Even the screw threads have been faithfully reproduced. Polished and brushed titanium, alternating burnished and mat textures. Dimensions: 43 mm from flat to flat – 49.6  mm from corner to corner – 13  mm thick. Crown in the form of a miniature machine nut, easy grip for initial manual winding or readjustment of the hour and date. Water resistance guaranteed to 3 atmospheres (30 meters).  Extremely resistant sapphire crystal and sapphire back.

Dial :  Rhodium-plated brass base with detailed precision engraving. Engraved and black-lacquered cogwheel-motifs. Hands: flat rhodium-plated open-ended wrenches. LogoLes Temps Modernes: «GRECO Genève» 

Bracelet: Black silicon strap with a textural design unique to GRECO Genève, evoking the tire-tread of a large, luxurious 4x4. Width between the horns: 20 mm.  Polished and mat folding clasp in grade 5 titanium, with double push security system.

Box: Packaging celebrating the iconic aesthetics of the industrial machine nut.