Photo Gallery: Watches of Switzerland x Watchonista Hosts Armin Strom Collector

Photo Gallery: Watches of Switzerland x Watchonista Armin Strom Collector Dinner

Last week, Watchonista and Watches of Switzerland joined forces to host an intimate collector dinner at Watches of Switzerland's SoHo boutique.

By Watchonista

It isn't every day that a brand like Armin Strom comes around. For over a decade, the uniquely independent brand from Bienne has been producing a bevy of innovative novelties. So when we had the opportunity to host Armin Strom Co-Founders Serge Michel and Claude Greisler, we jumped at the chance! After all, Watchonista has extensively covered the brand's creations (Read HERE, HERE, and HERE) and it was our pleasure to present the pieces stateside to friends and collectors of Watchonista!

Photo Gallery - Armin Strom Collector Dinner

On the occasion of Armin Strom's visit to the United States, Watchonista and Watches of Switzerland had the pleasure of hosting an intimate dinner at Watches of Switzerland SoHo. Making what may be the first US debut was Armin Strom's 2019 novelties including the extraordinary Dual Time Resonance Sapphire. A vibrant cocktail hour was followed by a seated dinner and guests stayed well into the night to speak with Serge and Claude about their unique take on watchmaking. Enjoy this photo gallery of the event!

About Watches of Switzerland

Located at 60 Greene Street in Manhattan's SoHo neighborhood, Watches of Switzerland SoHo boats two levels of horological discovery. Upstairs, you have major brands such as Rolex, Patek Philippe, Cartier, and more. While downstairs, visitors can experience unique pop-up shops and a dedicated lounge. We invite you to discover Watches of Switzerland's partner page and visit either of the retailers two NYC locations – SoHo or the newly opened Hudson Yards.

(Photography by Monica Schipper)

And receive each week a custom selection of articles.

Less But Better: The New Armin Strom Gravity Equal Force

By Marco GabellaChairman & Executive Publisher
By applying a functionalist approach to watch development, Armin Strom is putting the fundamentals of industrial design at the center of the game. The quest...
Sponsored by Watches of Switzerland and Alexandre Meerson

It’s Not Me, It’s You: The Lasting Experience Of A Bespoke MEERSON Watch

By Thomas HendricksContributor
In his first in-residence program at Watches of Switzerland SoHo, Alexandre Meerson shows that true luxury is not spending the most money, but in owning what...

Sneaker Time: Watches Of Switzerland Matches Hype Shoes With Wrist Candy

By Thomas HendricksContributor
The installation at Watches of Switzerland’s SoHo location is a rare cross-pollination that brings out the studious side of the sneakers and the...

Armin Strom Skeleton Pure Water and Fire