Events: HSNY Presents, ‘The Swiss Watch Industry: 20 Years Into the 21st Century’
Coming up at the Horological Society of New York is an in-depth lecture by William Massena. This promises to be an enlightening evening of horological history with a keen focus to the future of our beloved industry.
Traditional watchmaking has seen astonishing growth in the last 20 years, but at the same time the industry is facing many external and internal challenges. At the May, 2018, meeting of the Horological Society of New York, William Massena will address these challenges and more. In addition, Massena will discuss the role of independent watchmakers alongside large luxury groups in shaping the future of horology, and novelties from specific brands presented at the SIHH in Geneva and BaselWorld which give us clues about where the industry is headed.
About William Massena
William Massena is the Managing Director of TimeZone.com, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands, and a Trustee of the Horological Society of New York. He is a member of the jury of the Grand Prix of Horology of Geneva since 2013.