My MEERSON Moment: Exploring The World Of Alexandre Meerson
But that's not all. This year and for the first time ever, MEERSON is making an extended appearance at MAYORS in Florida with a specially curated collection by Alexandre Meerson himself. Can't find what you like? Not to worry, MEERSON watches are fully customizable!
Art on the Wrist
To set the scene, we are in SoHo, the trendy Manhattan neighborhood where style and art meet every day. It is also where Watches of Switzerland’s flagship boutique is and where we were able to get up close and personal with MEERSON watches with friend-of-the-brand and model, Uwa Aghedo. Both of us were extremely excited to experience MEERSON’s full bespoke experience.
Our first order of business was to quickly pop across the street from Watches of Switzerland to test the watches in their natural habitat: an art gallery. Our MEERSON timepieces felt right at home because, thanks to a neighborhood partnership with Watches of Switzerland, the Eden Fine Art Gallery also exhibits a selection of MEERSON watches.
Almost entirely focused on design, MEERSON watches are the epitome of refined elegance with a personal touch. Since the brand’s launch in 2014, what sets MEERSON apart from its peers is the brand’s parallels to a bespoke tailor rather than a traditional watch brand. As Alexandre Meerson said during our interview, "Since the beginning, the project has been to bring haute couture to watchmaking."
Each piece in the curated collection by Alexandre Meerson at Watches of Switzerland and MAYORS was selected with the SoHo style and vibe as the guiding principle. Alexandre Meerson meaningful creations are perfectly suited for the Soho ethos; they are stylish, fashionable, and pair perfectly with the owner’s style.
Plus, every MEERSON timepiece is powered by high horology movements, manufactured by the most reputable Swiss watchmakers. They are true collector's items thanks to their uniqueness and Swiss heart, making them real investment pieces at a great price point. Discover more about MEERSON movements on their website.
While the world seems to be grappling with perpetual uncertainty, MEERSON is steady and already a step ahead thanks to its Augmented Memories app, which allows you to discover and "experience" the MEERSON collection. The app, available on the Apple App Store, allows the user to see every angle of the pieces that have been curated by Alexandre Meerson available at Watches of Switzerland and MAYORS Merrick Park boutique.
Thanks to the Augmented Memories app, you can also "try on" the watches and schedule a private appointment with Alexandre Meerson himself via video call or in person at MAYORS or Watches of Switzerland. One of my favorite functions of Augmented Memories is the "Contact" feature, which allows you to communicate directly and securely with the MEERSON team through WhatsApp.
My MEERSON Moment
Are you having a hard time choosing between the pieces in the curated collection? Something unique to MEERSON is that clients and collectors are given the opportunity to own something truly exclusive. You can customize every single part of the watch, from the case's size to the hands right down to the dial and indices.
Because he gives his customers such creative control and he customizes the pieces himself, Alexandre Meerson only produces 150 to 200 watches a year. But in the end, true luxury is not spending the most money but owning what no one else has.
"Choosing your Meerson is like falling in love. Once you put your faith in the idea that anything is possible, you can achieve your wildest dreams." – Alexandre Meerson.
How to Get Your Own
(Photography by Liam O'Donnell)