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Top of the Pops: Bulova’s Ongoing Partnership with Singer Marc Anthony Hits the High Notes

The brand takes its partnership with the Grammy-winning legend to the next level with its latest timepiece collection.

By Rhonda Riche

There was much online hubbub about the Lorraine Schwartz watch choker necklace Taylor Swift wore to the 2024 Grammy Awards. As Swift fans know, the singer is famous for sending secret messages or visual Easter Eggs to her fans and in this case, the 12 o’clock setting alluded to an upcoming album that would be released at midnight that night.

But the hubbub reminded us of another intriguing collaboration between the world of horology and music. Specifically, Bulova’s enduring partnership with Marc Anthony, which has recently added to its greatest hits collection with a new series called watches for men and women.

Three of Hearts

Marc Anthony, of course, is one of the world’s all-time greatest salsa artists and a multiple Grammy winner. As an ambassador of Latin culture, he is one of those rare performers who can fill stadiums all over the globe. What he wears and how he lives matters to fans all over.

Lucky for us, Anthony is a man of good taste and a deep appreciation for creativity. “I love and will always love music, but I have also been immersed for many years in the world of design, painting, and the arts in general,” commented Anthony about his collaboration with the watch brand. “The opportunity to work with a historic and innovative brand like Bulova allows me to create timepieces, which has been a dream of mine. I am enjoying the whole experience, from my early sketches to the final product, and I am excited to create signature pieces that are meaningful to me.”

Anthony’s multi-faceted approach to performance and life in general manifests in the collection, which is centered around three design themes: STAGE, CLASSIC, and PLAY. However, what’s even more interesting is that instead of making the watches all about him, he uses these themes as a lens through which Bulova’s most popular design elements and technology can be re-examined.

High Performance

Anthony has stayed on the top of the charts since 1988 by both honoring and updating traditional Salsa music, and he keeps his passion alive by drawing on non-musical interests. Fortunately, he has brought the same energy to watchmaking. The STAGE models, for example, are edgy and architectural, and of the recent additions, the new Icon Sapphire Limited Edition ($1,950) best evokes these elements.

Limited to only 13 pieces, this edition is defined by its angular 40mm rose gold-tone stainless steel case and bezel handset with a rainbow of 52 dazzling 1.5mm sapphires totaling 1.04 carats. The silver-tone dial features a dazzling inner ring set with another spectrum of sapphires as well as a date display, applied rose gold-tone hour markers, and rose gold-tone hands with luminescent fill.

A crocodile grain leather strap in pearlized blue with a push-button deployant clasp holds the performance together. Meanwhile, all of this extravagance keeps the beat thanks to Bulova’s Precisionist High-Performance Quartz movement.

Movie Classics

Not only is Anthony a musician, he’s also an actor. As such, he knows that the style of a watch can send a message. The CLASSIC collection takes a page from Anthony’s style book but also projects a glamorous presence. The newest editions in this family amplify the dressier side of Bulova with a new ladies’ Modern Bangle watch and a set of Modern Integrated Quadra Duet bracelet watches for men and ladies.

The gold-tone styles of the Modern Integrated Quadra Duet models – offered in either 30mm or 21mm (both priced at $595) – immediately evoke a not-so-quiet luxury and elegance. The black dial and sophisticated multilink integrated bracelet with double-press deployant buckle are very-of-the-moment.

The bracelet also features an alternating brushed and polished finish with the final grace note being Bulova’s streamlined Quadra edge-to-edge crystal. For fans, the caseback is also autographed with Marc Anthony’s signature.

The Modern Ladies Bangle Watch ($395) is a more modern and minimalist update of Bulova’s classic ladies’ cocktail watches. The highly polished surface of the 26mm stainless steel case also has a metalized mineral crystal that extends to the edge for a seamless silhouette.

The caseback features an engraving chosen by Anthony: “Valió la Pena” (“It was worth it”). It may be simple in execution, but as Jeffrey Cohen, President of Citizen Watch America (Bulova’s parent company), said about the new piece, it is “crafted with meticulous attention to detail, each watch tells a story of sophistication and style, embodying a commitment to excellence that both partners are known for.”

Ex Maquina

Anthony is just as interested in the mechanics of watchmaking as he is in the aesthetics. The PLAY collection is serious about fine watchmaking with two new Maquina timepieces.

The layered, skeletonized dial design of the Maquina Men’s Performance Automatic ($695) showcases the 82S7 Miyota automatic movement with a sub-second hand, 24-hour indicator, and a 42-hour power reserve. The 46mm case is defined by its beveled surface and comes on a textured black silicone strap.

The Maquina Men’s watch ($550) is the most expressive of Anthony’s collection. Modern and rugged at the same time, the 46mm faceted silver-tone stainless steel case of this chronograph also features a brilliant blue dial as well as several orange accents.

Finally, this piece, which comes on a vibrant orange silicone strap, has a 100m water resistance and a flat sapphire crystal with an anti-reflective coating for exceptional legibility.

Star Power

Lastly, Anthony has plunged into the history of Bulova’s Marine Star line of dive watches.

For the Marine Star Men’s ($695), Anthony and Bulova have chosen to play up its deep blue sunray dial by framing it in a bold, angular silver-tone stainless steel 44 mm case with alternating brushed and finishes.

There are also other captivating accents: a flat mineral crystal, a screw-down crown, an exhibition caseback, and an open heart aperture on the dial to show off the Marine Star Men’s 21-jewel automatic movement with a 42-hour power reserve and 200m of water resistance.

Finally, the Marine Star Ladies ($750) combines performance with the fashion-forward look of bright white ceramic. At 36mm, it’s super comfortable to wear while providing its all-white dial with a date window, luminescent hands, and Roman numerals accented by three diamond hour markers at 1, 3, and 5 o’clock, providing reliable legibility.

And with 100m of water resistance, it makes for a carefree everyday watch – ready to take you anywhere the music takes you. For more information, visit the Bulova website.

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