Maurice Lacroix and Alexa Meade present: An AIKONIC performance

The iconic skyline of New York City and Maurice Lacroix’s fresh and progressive approach to watchmaking provided inspiration to the California-based portrait artist, Alexa Meade. Alexa’s innovative and recognizable art creates the illusion that real-life people and places are inside the world of a 2D painting. With her live performance at Baselworld 2017, directly from Maurice Lacroix’s booth, Alexa reminded us that just like in a painting, it’s the journey that defines the outcome; and that success is a journey, not a destination.