TAG Heuer | Premier League Announcement

Two events held simultaneously in Hong Kong and London by the Premier League & TAG Heuer, to announce and seal their new agreement.

Twenty teams, all their matches, and the most followed football league in the world, will now be running on TAG Heuer time, both on English pitches and on broadcasts across the globe in 185 countries.

On the field, the fourth official’s boards will now be shaped like a TAG Heuer Carrera watch, and will bear the name of the Swiss watch brand. The referees will be sporting the TAG Heuer Connected smartwatch. During TV broadcasts, the TAG Heuer logo will also appear on screen.