Milano Watch Week 2026: An Insider’s Verdict on Europe’s Rising Watch Event
Backes & Strauss Piccadilly 40
Founded in London in 1814, Backes & Strauss reinterprets the elegance of Regency England in watch form. Famously inspired by London’s iconic epicentre, the Piccadilly 40 in white gold, features a sublime total 137 Ideal-Cut diamonds, 3.97cts, set into the case and into the bezel of the watch. A bold and iconic timepiece for both men and women.
Specs
Functions
Hours, Minutes, Seconds, Date
Case
White Gold, Diamond Set, 40.00mm (diameter)
Buckle
Pin Buckle
Glass
Sapphire
Strap
Pink
Reference number
PC40MAD2R.WG.WWA