The Comeback: Five Heritage Brands We’d Like to See Restored to Their Former Glory
El Primero Tribute to Explorers
“Following in the footsteps of the greatest adventurers, I decided to make an incredible crossing never yet attempted, meaning travelling across the globe from North to South Pole. I had to have a watch on which I could rely at all times and in any conditions. Zenith and my El Primero Stratos Flyback were right alongside me in my adventures like a perfect travelling companion, just as Roald Amundsen in his day had also chosen the Manufacture from Le Locle in selecting his instruments.”