Bomberg - watches & reviews

Creativity is the ability to think “outside the box” according to Rick de la Croix, Chairman of BOMBERG. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand, which is not so much focussing on potential competitors, but rather concentrates on the needs and desires of its target community, capturing demand as it happens.

BOMBERG was launched on a worldwide basis in 2013 in Basel, Switzerland. The immediate success of its totally disruptive 1968 collection inspired the brand to further develop the nonconforming characteristic of its products. The result one year later: BOLT-68. The collection’s name itself carries the entire brand DNA: “68” in reference to one of the most significant years of the 20th Century which ushered in new social parameters and changes, and “bolt” to emphasise the collection’s strength and designed impact. Chic and bold, twisted and functional, rebellious yet totally in line with its community’s distinctiveness: this is the paradox of BOLT-68. 

BOMBERG's collections have been available in Colombia, Mexico, Panama and Venezuela since 2012. In 2013, BOMBERG launched in the following markets: The Middle East, the Caribbean, Peru, Italy, the Netherlands, and Greece. Other markets, including Switzerland, will be open to consumers from this spring.