Scrabble the Seconds: A Countdown to Watches and Wonders 2025 | Watchonista

Welcome to Watchonista’s interactive countdown to Watches and Wonders Geneva 2025 and Geneva Watch Week. But just because there is a lot to cover, that doesn’t mean we would miss the opportunity to have some fun with it!

Starting Monday, March 10, and continuing throughout the weeks leading into Watches and Wonders 2025 in Geneva, we will reveal new Scrabble-inspired story “tiles” to give you some insightful context on 16 essential brands.

So, bookmark this “game board” and check in routinely. The clock is officially ticking!

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The 70th Anniversary of Rolex’s GMT-Master

Scrabble the Seconds: The 70th Anniversary of Rolex’s GMT-Master

By Mike Espindle

We kick off our interactive, Scrabble-inspired Watches and Wonders 2025 countdown with the big birthday of one of the “crown’s” most iconic models.

Vacheron Constantin Celebrates 270 Years of Watchmaking

Scrabble the Seconds: Vacheron Constantin Celebrates 270 Years of Watchmaking

By Cait Bazemore

Nearly three centuries of watchmaking to celebrate; need we say more?

Hublot Celebrates the 20th Anniversary of the Big Bang

Scrabble the Seconds: Hublot Celebrates the 20th Anniversary of the Big Bang

By Rhonda Riche

Our Scrabble-inspired Watches and Wonders Geneva 2025 Countdown continues with an overview of this signature collection.

The 25th Birthday of Chanel’s J12

Scrabble the Seconds: The 25th Birthday of Chanel’s J12

By Mike Espindle

Let’s explore the game-changing impact of Chanel’s category-defining ceramic timepiece, first introduced at the turn of this century.

70 Years of the IWC Ingenieur

Scrabble the Seconds: 70 Years of the IWC Ingenieur

By Cait Bazemore

From the original Reference 666 to Genta’s famed re-design, every version of the Ingenieur is worthy of celebration.

Scrabble the Seconds: The Tudor Prince Oysterdate 79200 Series Turns 30

Scrabble the Seconds: The Tudor Prince Oysterdate 79200 Series Turns 30

By Rhonda Riche

This week, we continue our Scrabble-inspired Watches and Wonders countdown with a timeline of this legend, which turns 30 in 2025; however, its story goes back much further.

Over a Decade of Jacob & Co.’s Astronomia

Scrabble the Seconds: Over a Decade of Jacob & Co.’s Astronomia

By Mike Espindle

This fascinating astronomical time-telling art piece has provided eye-catching cosmic wrist drama for collectors since 2014, becoming a statement-making object informed by the very intersection of time and space ever since.

Scrabble the Seconds: Czapek & Cie. Celebrates Its Birth and Revival

By Rhonda Riche

Our Scrabble-inspired Watches and Wonders countdown continues by looking at the brand’s forward-thinking goals.

Scrabble the Seconds: Roger Dubuis Celebrates 30 Years of Swagger

By Cait Bazemore

In addition to being the brand’s 30th anniversary, this year also marks the 20th anniversary of its first skeleton tourbillon and the iconic Excalibur collection.

Five Times Ulysse Nardin Freaked Us Out in Switzerland

Scrabble the Seconds: Five Times Ulysse Nardin Freaked Us Out in Switzerland

By Rhonda Riche

Looking at the ways the Le Locle-based brand has used technology to leave a lasting impression at the Swiss watch fairs.

The Profound TAG Heuer-Motorsports Connection

Scrabble The Seconds: The Profound TAG Heuer-Motorsports Connection

By Mike Espindle

Beyond its newly revived relationship with Formula 1, TAG Heuer’s heart and soul have been petrol-fueled for decades and decades.

jlc

Scrabble the Seconds: The Brains Behind Jaeger-LeCoultre’s Reverso

By Rhonda Riche

When it comes to this classic rectangular watch, the case is its own mechanical complication.

fpj

Scrabble the Seconds: F.P.Journe is Poised to Thrill the Watch World Again

By Henri Lee

After the brand’s extraordinary releases over the past two years, the anticipation for 2025 is running high.

Piaget and the Shape of Things to Come

Scrabble the Seconds: Piaget and the Shape of Things to Come

By Cait Bazemore

The Maison’s momentum feels unstoppable, and the creative possibilities are endless.

bvlgari

Scrabble the Seconds: We Can’t Stop Thinking About Bulgari’s Roman Empire

By Rhonda Riche

Here’s how Bulgari’s Octo Finissimo and Serpenti models became two of the most remarkable and recognizable timepieces in horological history.

A Timeline of the Cartier Tank

Scrabble the Seconds: A Timeline of the Cartier Tank

By Rhonda Riche

This is how the luxury house keeps its signature watch looking timeless, even 106 years after it hit the open market.

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