Scrabble the Seconds: A Countdown to Watches and Wonders 2025

Welcome to Watchonista’s interactive countdown to Watches and Wonders Geneva 2025 and Geneva Watch Week. But just because there is a lot to cover, that doesn’t mean we would miss the opportunity to have some fun with it!

Starting Monday, March 10, and continuing throughout the weeks leading into Watches and Wonders 2025 in Geneva, we will reveal new Scrabble-inspired story “tiles” to give you some insightful context on 16 essential brands.

So, bookmark this “game board” and check in routinely. The clock is officially ticking!
 


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Rolex: The 70th Anniversary of the GMT-Master

Designed for global travelers, the GMT-Master became the official watch of airlines like Pan Am when it was officially introduced in 1955. Its iconic two-tone bezel distinguished daytime from nighttime hours, making it an essential navigation tool for professionals crossing time zones.

Vacheron Constantin: The Brand Celebrates 270 Years of Watchmaking

Founded in 1755 in Geneva, Vacheron Constantin embodies excellence passed through generations. Merging technical mastery with artistic sensitivity, its artisans craft timepieces of timeless beauty.


 

Hublot: The Big Bang Turns 20

For 20 years, the Gérald Genta-designed Big Bang has redefined watchmaking with bold design and innovation. More than a timepiece, it embodies Hublot’s fusion of cutting-edge materials and creativity. An ever-evolving icon, it pushes boundaries and challenges conventions.

Chanel: The J12’s 25th Birthday

Born in 2000, the J12 redefined watchmaking as Chanel’s first sports watch in black ceramic. With bold design and lasting allure, it revolutionized elegance and durability. Celebrating 20 years, the J12 remains a timeless symbol of innovation in luxury timepieces.


 

IWC: 70 Years of the Ingenieur

Since 1955, the Ingenieur has fused rugged sportiness with technical appeal. Designed for precision and protection, it boasts extreme robustness, shielding against magnetic fields, shocks, and water – ensuring reliability in any environment.

Tudor: The Prince is 30 Years Old, Long Live the Prince!

In 1995, Tudor’s Prince Oysterdate 79200 series introduced a refined design, softening its sharp, imposing case while preserving its iconic presence across three generations of chronographs.


 

Jacob & Co: A Decade-plus of the Astronomia

The artful craftsmen at Jacob & Co. consistently push boundaries on execution, adornment, and time-keeping metaphor. The fascinating Astronomia takes watch lovers on a delightfully cosmic journey through time.

Czapek & Cie: The Artful Brand Turns 10

In 2015, Czapek & Cie. returned to the fold, uniting journalists, friends, and watch lovers. Enthusiasts join its renaissance through an equity crowdfunding campaign, making it the first haute horlogerie brand revived by watch aficionados worldwide.


 

Roger Dubuis: 30 Years of Swagger

A watchmaking house like no other, Roger Dubuis has been redefining high horology since 1995. Within its integrated manufacture in Geneva, the most respected complications in watchmaking are reinterpreted and enhanced, resulting in fine timepieces of unique and bold expression.

10

Ulysse Nardin: A Focus on Technology

With groundbreaking technical expressions on timekeeping like the Freak and Freak X series, the Le Locle-based watchmaker always delights watch aficionados with ever-evolving visions of how time and the mechanics behind it can be displayed.


 

11

TAG Heuer: Start Your Engines!

The watchmaker’s new status as the Official Timekeeper of Formula One only serves to cap off TAG Heuer’s esteemed track record of racing-inspired wristwatch heritage.

12

Jaeger LeCoultre: Classicism Made Modern

Many collectors start their watch obsession with a JLC Reverso (or at least treasure one within their collection). But the story of that iconic watch is one of constant innovation.


 

13

F.P.Journe: Notes on the Master

Watchmaker Francois-Paul Journe has consistently thrilled collectors and enthusiasts with his decidedly personal takes on watchmaking that expertly combine the best of timed-testing mechanical innovation and personal vision. Invent and make, indeed.

14

Piaget: The Shape of Things to Come

Piaget's history can be described as the ongoing intersection of high horology and evolving style. The Maison’s innovative introductions of fashion-forward case shapes, in particular, have set the visual bar very high.


 

15

Bvlgari: The Ultimate in Sophistication

The sheer sumptuousness and manifest stylishness of Bulgari’s timepieces are simply undeniable. For example, the luxurious Serpenti models and iconic Octos have been making bold statements on her wrist and his for many years and, most likely, for many years to come.

16

Cartier: The Heritage of the Tank

The Tank, arguably the Maison’s most recognizable model, has endured the test of time for many, many reasons. Not the least of which is the Cartier watchmaking team’s ability to constantly reinvent and reimagine it.