Jessica “J.J.” Owens has been growing her passion for horology from a young age. Since she started collecting with her father, J.J. has developed a keen love of vintage pieces and those with a racing-based provenance. When J.J. was only fourteen, she began her own social media consulting business, building a social presence for small businesses. Now, wanting to combine her background in social media and analytics with her work experience and her true passion for watches, J.J. joins Team Watchonista in the hopes of spreading her enthusiasm to her fellow millennials.