Announcement: Watchonista Partners With Topper Fine Jewelers

Watchonista is partnering with the acclaimed Bay-Area retailer.

By Watchonista

Watchonista is pleased to announce the arrival of our newest partner retailer, Topper Fine Jewelers! The family-owned Silicon Valley retailer celebrated its 80th-anniversary last year and has big things in store for 2021. Starting today, you can discover the latest novelties, brands, and in-store activations via our dedicated Topper Fine Jewelers partner page!

Led by the third generation of the Caplan family, owners Russ and Rob Caplan strive to provide personalized service to their unique and discerning clientele. Moreover, Topper Fine Jewelers carries many illustrious brands like Grand Seiko, Omega, H. Moser & Cie, Glashütte Original, Blancpain, Zenith, NOMOS Glashütte, Longines, Seiko, Zodiac, Oris, and many more.

Please join us in welcoming Topper Fine Jewelers to Watchonista!

Is Watchonista selling watches?

Since our founding in 2009, we’ve been an editorially based website. Watchonista is not a selling platform. While many other watch sites have entered the world of e-commerce, we stand by our commitment to educate and communicate the best in watchmaking through fresh editorials, captivating content, and social media coverage. We feel, by partnering with key brick-and-mortar retailers that offer personalized service in physical boutiques, we can help elevate our readers’ retail experiences.

The Grand Seiko Spring Drive GMT "Shōsho"

The Oris Whale Shark Limited Edition

Connections to Collectors

Watchonista is produced, edited, and written by a team of people who are passionate about watches, doing what they love best. We share our knowledge and passion with our audience and network of collectors and enthusiasts through our online magazine (Watchonista.com), social media, and collector’s events.

The Zodiac Sea Wolf GMT “Crystal” Topper Edition

For the past several years we’ve enjoyed collaborating with the Watchonista team and are very pleased with their passion, knowledge, and unique perspective. We have a lot of exciting products, events, and changes planned for the rest of 2021 and beyond, and who better than them to help inform, inspire, and grow the Topper watch community. Rob Caplan, Vice President, Topper Fine Jewelers

Topper co-owner Rob Caplan

Editorial Point of View

For Watchonista, it’s important that our objectivity and voice remain true to our values. We will provide original stories and articles, not derivative content, thereby giving true value to our readers and Topper Fine Jewelers’ audience. 

We’ve always strived to deliver unique editorial content that stays true to our DNA. Our readers enjoy unique daily perspectives on watches and the watchmaking industry they can’t find anywhere else.

The Blancpain Fifty Fathoms No Rad

The Hamilton Khaki Field

About Topper Fine Jewelers

Located in the heart of Silicon Valley, Topper Fine Jewelers has remained a proudly family-owned retail store in Burlingame, California, for over three generations.

Owners Rob and Russ Caplan in front Topper Fine Jewelers store in Burlingame © Topper Fine Jewelers Facebook

Topper is an authorized dealer for luxury men’s and women’s watches, specializing in premium Swiss, German, and Japanese brands like Omega, Breitling, Grand Seiko, H. Moser & Cie, Czapek, Blancpain, Zenith, NOMOS Glashütte, Longines, Oris, and many others.

The Breitling Top Time Deus Limited Edition

In addition to being authorized dealers, store owners Russ and Rob Caplan love to help spread their passion for timepieces throughout the San Francisco Bay Area and beyond by sponsoring community meet-ups and developing special limited edition watches exclusively for the store.