Cut For Time: Celebrity Watch Spotting, Patek Philippe, And A Dual-Brand Concept Store
Last week’s watch news proved to be as eclectic as ever with timepieces, partnerships, celebrities, and new ways to reach the consumer.
Schwarz Etienne Roma Phoenix
The Roma Phoenix is the result of a collaboration between Schwarz Etienne and Les Atelier Blandenier. The concept for which will be spotlighted on The Naked Watchmaker, an educational platform that specializes in deconstructing, photographing, and explaining how watches are made in the most intricate detail.
The goal of the Roma Phoenix project was, first, to integrate multiple skills, in terms of horology and métiers d’art. Then make an “Art Piece” while documenting the process, the artisans, and the journey of such an undertaking on The Naked Watchmaker.
In a nutshell: The dial is made of 18-karat gold, then filled with blue enamel to create the impression of a blue sky on a sunny day, and the gold phoenix is hand-engraved and then lacquered. This unique piece comes in a 42mm red gold case and is powered by a manufacture automatic movement with a micro-rotor.
Watch Spotting With Frederique Constant and Mindy Kaling
American actress, comedian, writer, producer, and director Mindy Kaling, was spotted on Instagram recently wearing a Frederique Constant Carrée ladies’ timepiece. This particular model is sold exclusively at the U.S. department store Bloomingdales for $995.
Born Mindy Chokalingam, but known professionally as Mindy Kaling, she is best-known for writing, directing, producing, and starring in The Office, as well as her roles in Inside Out (2015), and Late Night (2019), which she also wrote and produced. In 2013 she was voted as one of Time Magazine’s 100 Most Influential People in the World. You can follow her on Instagram @mindykaling and enjoy spotting her Frederique Constant.
IWC And Mercedes-Benz Open A Concept Store In Hong Kong
IWC Schaffhausen announced this week that it is opening a brand-new concept store called HAUS. This dual-brand boutique has been created in partnership with Mercedes-Benz and will offer a unique customer experience.
HAUS includes a contemporary showroom and retail lounge, along with a bar and restaurant curated by Tatler Dining Kitchen and a membership program with many exclusive benefits for members.
“With HAUS, we have created a unique space for watchmaking and car enthusiasts,” said Peter Lao, IWC Managing Director Hong Kong, Macau & Taiwan, in a press release. “Our concept store is a platform that fosters creativity through different events, a welcoming space where members can meet, share ideas and connect. Initially, we will focus on two of the most recognizable models from each brand, the IWC Big Pilot’s Watch and the Mercedes-Benz G-Class, highlighting their shared philosophy and success story.”
Girard-Perregaux Quasar Infrared
Patrick Pruniaux, Girard-Perregaux’s CEO, explained, “We wanted to create a watch that exudes vitality and evokes thoughts of good fortune and positivity. In Chinese culture, the color red conveys these sentiments. The Quasar Infrared combines red hues with transparency and iconic shapes as well as our signature Three Bridges. This creation is modern but employs Girard-Perregaux’s vast expertise amassed over its 230-year history.”
The one-of-a-kind timepiece comes in a 46mm case and has a beautifully skeletonized tourbillon movement that features the brand’s iconic three bridges (also made of sapphire). Priced at CHF 283,000, the Quasar Infrared is paired with a glossy red calfskin strap and comes with an additional red alligator strap.
Patek Philippe Twenty~4
Patek Philippe announced the arrival of three new women’s timepieces from its Twenty~4 collection last week. The first is the brand’s iconic rectangular Twenty~4 with a quartz movement. It is now available in rose gold together with a chocolate-brown sunburst dial and diamonds on the bezel.
There are new colors for the Twenty~4 Automatic, too, with a stainless steel timepiece fitted with an olive-green sunburst dial and a rose gold version featuring a matching dial gilded with rose gold.
To mark the arrival of these new models, Patek Philippe is launching a new communications campaign called “Rituals of My Life.” It will focus on those precious personal moments that punctuate and illuminate the modern woman’s life. Keep your eyes peeled for it!
Junghans Max Bill Klein Automatic
Junghans just recently unveiled a new Max Bill Klein Automatic in a case size of 34mm, respecting the original diameter of Max Bill’s design for Uhrenfabrik Junghans in 1961. The functions and features have been constantly refreshed over the last 60 years, but the design remains almost unchanged and is as popular today as when it was first unveiled.
The sapphire crystal, date display on a minimalist dial, and self-winding movement all contribute towards an extremely user-friendly timepiece that can be paired with a beige or black leather strap or a Milanese bracelet. It is also available in a rose-gold color. Prices range from $1,095 to $1,195.