Big Bang Theory: Hublot Dives Into The Deep End Of The Digital Universe

Big Bang Theory: Hublot Dives Into The Deep End Of The Digital Universe

The luxury brand is launching its e-commerce platform with a new connected watch – the Big Bang e.

By Rhonda Riche

Hublot is turning 40 this year, and while the party plans may have been postponed until at least the end of June, the brand still has plenty of presents for its fans.

In May, the Maison opened its biggest ever Flagship Boutique: the Hublot Ginza on Chuo-dori Street in Tokyo. They also collaborated with famed fashion designer Yohji Yamamoto on the new Big Bang GMT All Black.

But the biggest news from the Hublot is the announcement that it will be expanding its e-commerce platform along and launching a new timepiece, Big Bang e, to commemorate the occasion.


As any Hublotista knows, Hublot was founded in 1980 by Italian entrepreneur Carlo Crocco. And one doesn’t reach 40 without gaining some wisdom.  

Crocco created a watch that he named the Hublot after the French word for "porthole." This timepiece featured the first natural rubber strap in the history of watchmaking.

Then, in 2004, the legendary Jean-Claude Biver bought a minority stake in the company. Biver brought to Hublot his experience of turning around Blancpain and Omega, helping to reinvent the brand.

That same year Hublot also adopted the slogan “The Art of Fusion.” This became the brand’s credo, as the manufacture began to marry haute horology with high tech materials. It also led to the 2005 debut of the Big Bang, Hublot’s signature chronograph.

Hublot was also just as innovative in selling their wares. By the time Hublot was acquired by LVMH in 2008, the luxury watchmakers had already begun to embrace the idea of opening up stand-alone boutiques all over the world. These shops made shopping as much a part of the experience as wearing a watch and allowed customers to feel like they were part of the upstart brand’s family.


The brand also proved its ability to anticipate and adapt in the pre-pandemic days when it launched the Hublot Digital Boutique in 2018 (read HERE).

Now Hublot is looking to expand that universe to reach more customers, no matter where they live. This updated website launches Tuesday, June 2nd, and will offer over 80 references for purchase online. Up until recently, luxury brands and buyers have been reluctant to make such a shift. And although this hesitancy was born of legitimate reasons, such as security, losing the intimacy of the boutique experience, and controlling supply and demand, Hublot also sees the move as essential in an increasingly digital world.

To ensure that Hublotistas still feel connected to the company, the brand is again using The Art of Fusion philosophy as its guiding principle. Hublot has turned to all of its partners to bring together the craft of high-end watchmaking, art, and technology to create an e-commerce site that provides more comprehensive access to the brand. What does that entail? Like any good birthday present, there is an element of surprise, so you’ll have to visit the site to find out more.


Of course, the biggest surprise is the announcement of Hublot’s new connected watch, the Big Bang e. This timely timepiece will be available for purchase exclusively for Hublotista members until June 15th, after which the online catalog will go wide on July 1st.

There are two versions of this smartwatch: the 440.NX.1100.RX in satin-finished titanium, and the 440.CI.1100.RX in micro-blasted and polished black ceramic. Both are big, with a case size of 42mm.

And both provide a substantial bang, powered by a Qualcomm snapdragon wearTM 3100 processor compatible with Android 6.0 or iOS 12.0 and above. Other party favors include an accelerometer, gyroscope, microphone, DC vibration motor, LLOB (low latency off-body) sensor to conserve energy, ambient light sensor, and optical tracking sensor for the rotating crown. Connectivity is ensured with Bluetooth 4.2 with BLE (Bluetooth Low Energy) compatibility.

The look of the Big Bang e is also refreshingly clean with a 30.80mm screen, 390x390 pixel resolution, and 327 dpi, all carefully protected under a sapphire crystal. The titanium edition is provided on a lined black rubber strap, while the black ceramic version has a black ceramic and plated titanium bracelet. Both are secured with a titanium deployant buckle clasp.

Overall, the lightness of the materials balances the sport-chic styling of the watchmaking and is extremely wearable for whatever circumstances the new normal may throw at us. The Big Bang e is also accessibly priced at $5,200 for the titanium edition and $5,800 for the black ceramic.

(Images provided by Hublot)

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