Accutron Arrives At Watches of Switzerland and MAYORS
For fans of mid-century modern timepieces, the rebirth of Accutron has been a great cause for celebration (read HERE).
Vintage collectors have long loved Accutron for its retro aesthetics. Newer enthusiasts appreciate its pioneering precision technology. And watch fans of all stripes can get behind the optimism for the future that these timepieces represent.
Previously the only problem was getting your hands on one of these storied timepieces on the secondary market. But now, not only have they been reborn, but the entire Accutron collection will be available at Watches of Switzerland and MAYORS boutiques starting today, September 22.
“Watches of Switzerland prides itself on providing our clients the best the watch world has to offer, which is why we are excited to announce our retail partnership with Accutron,” commented David Hurley, Executive Vice President of Watches of Switzerland, in a press release. “Much like Watches of Switzerland, Accutron has long been a disruptor in the industry, and we look forward to bringing their unique timepieces to our platforms.”
Specifically, Watches of Switzerland and MAYORS will be bringing three new Accutron collections – Legacy, Spaceview 2020, and Accutron DNA – to its customers.
The origins of Accutron’s resurrection comes from the collecting community. Thanks to forums and social media, vintage models have grown in popularity. Historic Accutron designs are highly sought after because they took sartorial risks. Asymmetric silhouettes, textures cases, and fancy lugs became the signature of these watches.
So Accutron, an independent brand within Citizen Watch America, invited collectors to visit its archives in the Empire State Building to help identify which of Accutron's most coveted references should be brought back and reinterpreted for the modern consumer (read HERE).
The last detail is important – the new collections are not reissues, but a fresh take on the classics. As the President of Citizen Watch America, Jeffrey Cohen, said in a press release, "These new timepieces, powered by electrostatic energy, are the first of their kind and pay tribute to the iconic Spaceview design that gave Accutron the recognition of being an industry trailblazer."
As the name “Legacy” implies, history is important to Accutron. And the styling of these references definitely takes a page from their 1960s and 1970s ancestors.
From the sleek oval case and 4 o'clock crown of the Day and Date "Q" to the hypnotic cross-hatching on the asymmetrical case of the new 565, the watches of the Accutron Legacy collection are poised to become collector pieces in their own right.
Made up of 12 watches, each model in the Legacy collection is limited to 600 pieces, all of which are powered by Accutron’s Swiss-made, 26-jewel automatic movement. Priced between $1,290 and $1,550, these limited edition watches are now available at Watches of Switzerland and MAYORS boutiques and e-commerce platforms.
Accutron broke accuracy records with its tuning fork technology. But this new generation introduces a completely new electrostatic movement showcased in the style of the futuristic see-through Spaceviews of the past.
The two new Accutron Spaceview models – the Spaceview 2020 and the Spaceview 2020 LTD – use a unique-to-watchmaking mechanism. Conventional quartz calibers tick along in increments, for example. The new Spaceviews use both an electrostatic motor to drive the second hand and two smaller electrostatic generators to provide the charge that spins the rotor. In turn, the hands advance smoothly, and the rotor rotates quite rapidly. It’s downright hypnotic watching the turbine-like blades in action through the Spaceview’s cutaway face!
Priced at $3,450 for the Spaceview 2020 and $4,000 for the Spaceview 2020 LTD, which is limited to 300 individually numbered pieces and comes with the book, Accutron: From The Space Age To The Digital Age as part of a boxed set, these new Accutron Spaceview collection stands out from the crowd.
Accutron DNA Collection
Last but not least, the new Accutron DNA collection is powered by the same electrostatic movement as the Spaceview collection. It even takes a few design cues from the original Spaceview.
But the new Accutron DNA collection is less of a visual reboot, like the Legacy collection, than it is a synthesis of modernist-minimalism and sci-fi aesthetics.
These skeletonized beauties retail for an eminently reasonable $3,300.
How To Purchase
Starting today, visitors to Watches of Switzerland (Find a Store) and MAYORS (Find a Store) can browse and shop the entire Accutron collection. Additionally, both retailers have the full collections available at their respective websites WatchesofSwitzerland.com and MAYORS.com.
(Photography by Liam O'Donnell)