The New Maurice Lacroix Aikon Automatic 35mm: An Ode To Accomplished Femininity
Urban, chic and dynamic, Maurice Lacroix's new Aikon Automatic 35mm was recently unveiled at the Maison de l'Alsace, on the Champs Élysées, in Paris. There we had the opportunity to meet with not only Maurice Lacroix’s Managing Director, Stéphane Waser, but also with the young fashion designer associated with the image of these new creations, Adeline Ziliox.
In concert with the brilliant sun of early July, the City of Light was the perfect venue to launch Maurice Lacroix’s new collection designed to sublimate women of character. Stéphane Waser welcomed us in person to present the novelties saying, "The new Aikon Automatic 35mm is a creation that is not the reinterpretation of the male model, even if the main lines of the product are identical. These new pieces combine the codes that make the identity of the collection, but we needed to incorporate a series of variables to meet the needs and desires of those who are the future of mankind.”
The young Managing Director emphasized again that this collection required all the expertise and know-how of the designers and watchmakers of the manufacture based in Saignelégier to find the right balance between elegance and power of character. With the Aikon 35mm adorned with a black mother of pearl dial, embodying the collection at its best, he added, "This balance of criteria is probably the point that makes all the difference. This watch had to have taut lines to maintain this dynamic that is the strength of the range, but it also had to incorporate curves to emphasize the sensitivity of modern women to adapt to their daily lives.”
The heiress to a legendarily fashionable watch
As Stéphane Waser noted, the Aikon 35mm is the logical evolution of the Aikon Automatic which launched in 2018 as a modern reinterpretation of the Calypso, an iconic Maurice Lacroix model that had its moment of glory in the 1990s. "Obviously, the general lines have evolved to fit the current trends, but the principle remains the same. Sporty and waterproof, the piece has the famous “6 riders” who surround the flat sapphire crystal. As in the past, it is offered in two colors, but also with blue dials because these elements are immutable at Maurice Lacroix.”
Moreover, Waser drew a clear link between the brand's desire to create the 35mm and the importance of gender equality remarking that young and dynamic women want as much access to quality watchmaking as men currently do. And for those who are attracted to beautiful things, a watch with a mechanical movement visible through the transparent case back is a real plus and a clear indication that the brand lives in the now.
The proof by women
Based in Strasbourg, Adeline Ziliox, recently became part of Maurice Lacroix's "Friends of the Brand" and had her collections featured at the opening of Paris Fashion Week. Beyond being a young and talented fashion designer with a keen eye for style, Ziliox provided the brand with the opportunity to share her catwalk and display some iconic pieces on the wrist of the models presenting her new collection.
Attentive to the quality of the finishing, this young designer highlights the importance of every detail in the reference she happily wore, saying, "For me, this sports chic watch is quite in line with what characterizes me. We can guess, by the quiet power that it releases, that it will be the choice of contemporary women for whom the overall design prevails over the brand.”
Accordingly, when the question of mechanics arose, Ziliox smiled and said, "I'm not an expert, but I find the sapphire case back appealing, and I love the idea that it is the movements that I do in everyday life that help maintain the life of my watch.”
In addition to offering this instrument of everyday life without a burdensome selling price, the 35mm is designed to have easily interchangeable straps that do not require tools and is available in a variety of dials, including a blue "Clous of Paris" or mother-of-pearl with fine diamonds indexes.
In the end, Ziliox described the 35mm’s character succinctly: "it is not ostentatious. Instead, it emphasizes the dimension of this gem of a watch which is imagined to accompany us on a daily basis."
No one could have said it better.
(Images provided by Maurice Lacroix)