Ever Clear: The G-SHOCK GMAS110 Series is Perfect for Slimmer Wrists
These tough timepieces from G-SHOCK embrace two major trends – transparency and smaller case sizes.
By Rhonda Riche
Editor-At-Large
Haute horology has recently embraced the trend of crystal-clear cases, and there’s a handful of reasons for that. Firstly, the popularity of 1980s-era watches (for example, the sapphire-cased Corum Golden Bridge from 1980 was a breakthrough in case transparency).
Secondly, technology has made the notoriously hard-to-work-with material a little easier to reproduce. Advancements in production also allow manufacturers to play with color – case in point, the Jacob & Co. Bugatti Chiron Blue Sapphire.
Thirdly, see-through cases are a way that luxury brands can further elevate their offerings beyond high complications and precious jewels (the Jacob & Co. Bugatti Chiron Blue Sapphire, for instance, is valued at $1.5 million). Luckily for watch enthusiasts, there’s a more accessible way to get on the transparency bandwagon.
For our purposes today, the translucent offerings in the G-SHOCK GMAS110 series comprise three slightly scaled-down takes on the popular GA110 model. Primarily aimed at the youth and women’s markets, all three pieces are imbued with metallic translucence that appeals to anyone looking for a watch that looks and feels lighter on the wrist.
Three Tones
As you recall, G-SHOCK previously released a collection called the Transparent Pack. It consisted of six transparent versions of their most iconic watches (the GA2000, GA900, and GA110 in transparent gray, and the DW5600, GA700, and GA2100 in clear).
Inspired by the success of these lack-of-color watches, this year, G-SHOCK is releasing three new models – the GMAS110GS-3A, GMAS110GS-8A, and the GMAS110SR-7A. That’s a lot of numbers to remember, so let’s refer to them as the green one, the gray one, and the clear rose gold one.
Our personal favorite is the minty fresh green one (the GMAS110GS-3A) because it best plays up the fact that not only is the green-tinted case translucent, but so is its matching accordion-style bracelet. Plus, the color matches well with the bright white text and numerals on the bezel, the chunky orange hands, and the metallic layered dial.
The smokey gray one (the GMAS110GS-8A) is a little more discreet, offering simple black printing on the bezel and a two-tone dial that matches well with the silvery LCD.
And finally, there is the clear rose gold one (the GMAS110SR-7A). The most outwardly feminine of the series, the transparent resin case is warmed up with rose gold accents.
Light Touch
Again, G-SHOCK is marketing the series to women, but they are far from being read as “ladies watches.”
If anything, the trio appeals to a younger audience who want a slightly smaller watch that stands out without overwhelming the wrist and costing millions.
While this series is more compact than the GA110 model it is based on, all three models still measure in at 45.9mm wide and 15.8mm thick; and its integrated case silhouette has all the rugged design codes you expect of a G-SHOCK. Moreover, all three models also offer the brand’s signature resilience along with 200 meters of water resistance.
Powered by G-SHOCK’s 5425 ana-digi quartz movement, the GMAS110GS series provides a 1/1000 second split-seconds chronograph, world timer, 24-hour countdown timer, five programmable daily alarms, perpetual calendar, and LED dial illumination.
The G-SHOCK GMAS110 series is available now and priced at $140. For more information, please visit the brand’s website.
(Images © G-SHOCK USA, G-SHOCK Canada, Casio)
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