El Salón Internacional Alta Relojería México (SIAR) Returns For Its 2020 Edition

El Salón Internacional Alta Relojería México (SIAR) Returns For Its 2020 Edition

The 14th Edition of SIAR takes place on October 20th through 22nd at The St. Regis in Mexico City.

By Watchonista

El Salón Internacional Alta Relojería México (SIAR) returns this week for what’s sure to be a thrilling, albeit different version of the fair than previous editions. In fact, this year’s edition is the only watchmaking trade fair to take place on the North American continent.

This unique distinction is not lost on show organizer Carlos Alonso, who, along with his team, has set up some of the most stringent COVID precautions to date. The show will be open only to those that pre-register via SIAR’s website for a two-hour pass, which organizers are limiting to 250 passes per timeslot.

Furthermore, SIAR 2020 will feature temperature checks, hand sanitizing stations, and social distancing protocols for all guests. For those who choose to go hands-on with pieces, SIAR has worked with the 34 exhibiting brands on disinfecting protocols for all watches on display. Masks will also be required for all guests.

What To Expect

For the 2020 Edition of SIAR, 34 brands will be exhibiting their latest novelties and Latin American exclusive timepieces. Participating brands include A. Lange & Söhne, Alchemists, Bovet 1822, Buben & Zorweg, Charles Girardier, Cvstos, Cyrus, David Candaux, De Bethune, Franck Muller, Girard-Perregaux, Greubel Forsey, Harbor, Hublot, HYT, IWC Schaffhausen, Jacob & Co., Jaeger-LeCoultre, L'Epée 1839, Laurent Ferrier, Le Rhöne, Louis Moinet, Manufacture Royale, Panerai, Perrelet, Piaget, Purnell, Reservoir, Roger Dubuis, The Unnamed Society, Trilobe, Ulysse Nardin, Vacheron Constantin, and Zenith.

If 2019 was any indication, visitors can expect exclusive LatAm timepieces and first looks at 2020 novelties previously only seen virtually. We’re especially looking forward to discovering the new De Bethune DB28GS "Yellow Submarine" and relishing in Bovet’s 2020 creations.

While Watchonista won't be physically present at the show, we'll still share the very best of this Latin American horological showcase to our Instagram channel and Watchonista.com! So stay tuned!

How To Attend

Whether you’re attending a virtual panel or physically going to the show in Mexico City, the 2020 edition of SIAR offers plenty of opportunities to interact with exhibiting brands and personalities.

Occurring October 20 – 22 at the St. Regis in Mexico City, the El Salón Internacional Alta Relojería México (SIAR) promises plenty of freshness and good energy for the watchmaking sector as we head into 2021.

For more information about the 2020 edition of SIAR, visit their website.

(Photography by Liam O'Donnell)

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