Dubai Watch Week Returns In 2021 With A Physical Event!
An on-site edition of the watch show is planned for November 24 to 28.
By Steven Rogers
Contributor
Pioneering retailer Ahmed Seddiqi & Sons has announced it will be putting on the fifth edition of Dubai Watch Week later this year. Slated to run from November 24 to 28, the five-day physical show will bring together members of the watch industry and watch aficionados in the UAE once again.
While the global health pandemic has caused several watch fairs to be canceled or modified into virtual salons since early last year, Ahmed Seddiqi & Sons – organizers of the biennial event since 2015 – is confident that the corner has been turned and an on-site show can go ahead in six months’ time.
Milestone Year
As in previous years, the event is to take place at The Gate, in the Dubai International Financial Centre (DIFC), and this year’s edition will coincide with the UAE’s golden jubilee celebrations.
“This is a milestone year for the UAE and Dubai Watch Week, with UAE celebrating its 50th anniversary and this being the 5th edition of DWW,” said Hind Seddiqi, Director General, Dubai Watch Week.
She continued: “Our goal this year is to continue to expand on the unique platform we have built and champion innovative concepts and experiences that appeal to a wider audience. We are delighted to reunite soon with our partners, exhibiting brands, members of the press, and enthusiasts on the ground to celebrate the industry and the aforementioned milestones.”
One of the Must-Attend Events
Since its first edition six years ago, Dubai Watch Week has become one of the must-attend events of the global watch industry’s calendar thanks to its highly professional organization, strong and varied selection of brands, and globally central location.
It was also one of the first watch fairs to put a premium on horological education, awareness, and knowledge sharing. Through its Master Classes and Horology Forum panel discussions, which have brought together captains of industry, master craftsmen, and seasoned collectors, attendees have witnessed debates and discussions on a wide range of engaging topics.
While Dubai Watch Week 2019 focused on Technology and Innovation, this year’s event program will encompass the themes of Connecting, Creating, and Celebrating and will include activations where the worlds of luxury and horology intersect with other key industries. The emphasis will be on an “experiential event” with all brands and partners playing their part.
Exclusive Limited Editions
There is no word yet on which brands will participate. But last time out, the exhibition space had to be expanded to host over 40 watch companies. Among them included big hitters like Rolex, Breitling, Grand Seiko, and Hublot, and independents such as Ressence, Ludovic Ballouard, Laurent Ferrier, Armin Strom, Genus, and Czapek.
Many brands used the event to launch exclusive limited editions, some that were tailored specifically to the Middle East market through details like dial colors and engravings.
As further information about the fair is released, we’ll be keeping you posted. You can also stay tuned by checking out the Dubai Watch Week website.
(Photography by Watchonista)
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