Announcement: Watchonista Partners With MAYORS
Sponsored by MAYORS

Announcement: Watchonista Partners With MAYORS

Watches of Switzerland’s sister retailer MAYORS Jewelers comes to Watchonista!

By Watchonista

Watchonista is excited to announce our partnership with Florida and Georgia based retailer MAYORS. Founded in 1910 by Samuel Mayor Getz, MAYORS has been serving the southeastern United States with the world’s finest jewelry and timepieces.

The MAYORS and Watchonista Partnership

Via our comprehensive partnership, MAYORS enters the horological web with Watchonista. We’ll be bringing you the very best of this acclaimed retailer, including world exclusive watch releases and an inside look at the MAYORS team.

Throughout our partnership with MAYORS, we will be working hand in hand to provide amazing content, horological awareness, and education to both novice and experienced collectors.

Through a dedicated partner page, Watchonista will relay the very best of MAYORS, its carried brands, events, and a behind-the-scenes look at their newly renovated stores. So stay tuned to and the MAYORS’ partner page as we will unveil more in the coming days and weeks!

Is Watchonista Selling Watches? 

Since our founding in 2009, we’ve been an editorially based web site. Watchonista is not a selling platform. While many other watch sites have entered the world of e-commerce, we stand by our commitment to educate and communicate the best in watchmaking through fresh editorials and social media coverage. We feel that by partnering with key brick-and-mortar retailers that offer personalized service in physical boutiques, we can help elevate our readers’ retail experiences.

Connections to Collectors

Watchonista is produced, edited, and written by a team of people who are passionate about watches, doing what they love best. We share our knowledge and passion with our audience and network of enthusiasts through our online magazine, social media, and collector's events. Watchonista was founded by watch collectors, and to this day, we continue to collaborate with passionate people around the world who love watches.

We are thrilled to announce the partnership between MAYORS and Watchonista, which allows us to illustrate our luxury jewelry and timepiece offerings in a new and innovative way. Watchonista's commitment to highlighting the future of retail, makes them an ideal partner, as we continue to deliver progressive products and exclusive experiences to our clientele. David Hurley, Executive Vice President, Watches of Switzerland Group USA Inc. 

Editorial Point of View

For Watchonista, it is crucial that our objectivity and voice remain true to our values. We will provide original stories and articles, not derivative content, thereby giving actual value to our readers and MAYORS’ audience.

We’ve always strived to deliver unique editorial content that stays true to our DNA. Our readers enjoy unique daily perspectives on watches and the watchmaking industry that they can’t find anywhere else.

Watchonista Expands To The Southeast

We’re already thrilled to work every day with Watches of Switzerland, and to add MAYORS to our portfolio of partner retailers is very exciting. Watchonista's community across Florida and Georgia will be very happy with this news. Keep an eye on this channel as things are about to get very interesting! Alexander Friedman, Watchonista’s Co-Founder

Please join us in welcoming MAYORS to Watchonista!


For over a century, MAYORS has been the leading multi-brand retailer in the Southeastern United States offering clients the world’s finest jewelry and timepieces. Founded in 1910 by Samuel Mayor Getz, his vision was to bring the world’s finest jewelry under one roof and over a century later, he brought his vision to life. At MAYORS you will find uncompromising quality, inspiring beauty and impeccable craftsmanship with curated offerings for every occasion.

Today, MAYORS is one of the most recognized jewelers in the US, operating in the markets of Florida and Georgia with a portfolio of 14 stores. MAYORS outshines as a premier retailer of luxury fine jewelry and timepieces with brands such as Rolex, Cartier, IWC, Omega, Tudor, TAG Heuer, Breitling, Mikimoto, Bulgari, Messika and Roberto Coin, as well as our own collections of bridal, diamond and high jewelry.

MAYORS has a state-of-the-art e-commerce site, where we invite you to shop and learn more about MAYORS. Please visit @mayorsjewelers #onlyatmayors.

About Watchonista

Watchonista was founded by Alexander Friedman and Marco Gabella in 2009 as a progressive digital platform by and for watch collectors and connoisseurs, at a time before the traditional watch industry fully embraced digital communications. Today, Watchonista has become an international, multi-media hub and a comprehensive database of some of the world’s most fascinating watch brands and products, delivering daily watch-centric content that balances the unbridled passion of watch collectors with a fact-filled journalistic approach.

With offices in Geneva and New York City, Watchonista’s global network and its contributing historians, connoisseurs, and journalists allow the media platform to be responsive and relevant, with a unique voice that appeals to its engaged readers around the world. Follow Watchonista on Instagram @watchonista or online at

(Photography by Liam O'Donnell)

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