Search & Rescue, Iceland-Style: The New ICE-SAR Arctic 1050 Series from Luminox

When based on recent product news, it is all too easy to associate Swiss watchmaker Luminox with SCUBA diving in elegantly tropical destinations or with its natural affinity for aviation.
 

But one of the brand’s historical pillars isn’t based on lofty or elegant associations. Luminox also makes watches dedicated and purpose-built for some of the hardest working people on the planet, first responders.
 

And there can be no doubt that some of the hardest-working of that hard-working lot are the dedicated volunteers from the Icelandic Association for Search and Rescue (ICE-SAR).

ICE-SAR’s elite teams deal with extreme weather, harsh terrain, icy waters, open glaciers, occasionally active volcanoes, and more on a daily basis. And with the island nation’s boom in tourism, visitors’ lack of familiarity with the terrain can further complicate rescue efforts.

An indispensable feature for first responders, an ICE-SAR volunteer can quickly take the pulse of a rescued traveler by using a combination of the extra-long second hand and the indices of the dial ring. A terrific added-value function that can come in handy, no matter if you’re the rescuer or rescuee.
 

Of course, you can also expect Luminox’s signature Light Technology to enable bright legibility in any conditions for 25 years, 200 meters/660 feet of water resistance, and a long 72-month battery life. You know, just in case you get stranded in the middle of a glacier.
 

While losing your way in Iceland might evoke some humorous visions of a St. Bernard with a keg of brandy around its neck (although you shouldn’t since that is a trope of the Alps), you’ll probably be a lot happier if someone with this watch around their wrist shows up. Or, better yet, owning your own Luminox ICE-SAR Arctic Series 1050 might inspire you to work up the expert skills of Iceland’s intrepid search and rescue teams. You never know!