Switzerland
Alexander Friedman
Co-Founder - Business Development
After an early career in Private Banking and renewable energies, Alexander Friedman was drawn to watchmaking, a passion he'd inherited from his father. In 2009, he started surfing the emerging trend of online media specialising in watchmaking and became co-founder of Watchonista, a website with its own vision of online media. A strong asset, ever keen to offer his clients the very best quality, Friedman's role as collector provided him with the firm footing required to succeed in his undertaking and a realistic overview of the market and its development.