TAG Heuer Japan celebrates 150 years of motor racing in style

TAG Heuer Japan celebrates 150 years of motor racing in style

TAG Heuer Japan hosted “Celebration of Motor Racing by TAG Heuer” to celebrate its unique motor racing heritage only a few days prior to the Formula 1 Grand Prix of Suzuka. The event gathered over 300 guests at Mercedes-Benz Connection in Roppongi in the heart of Tokyo. Japanese model and TAG Heuer muse, Jessica Michibata, animated the talk show on stage. A fashion expert, the first Japanese TAG Heuer ambassadress declared: “TAG Heuer watches suit any fashion styles. I love to change watches everyday according to my mood. Switching TAG Heuer watches is like wearing different jewelry every day.” Jessica then declared open the award ceremony of “Japan Motor Racing HALL of FAME presented by TAG Heuer Japan ”. This distinction, created by TAG Heuer Japan, aims to honor people whose passion contributed to develop the Motor Racing scene in Japan. For this first edition, the prizes were granted to Masafumi Suzuki, respected journalist and editorial director of “ENGINE”, Ken Okuyama, product designer, and Masahiko Kondo, singer and owner/supervisor of “KONDO Racing” team. The awards were presented by Peter Stayner, McLaren local representative, André Lotterer, driver and winner of Le Mans 24hours in 2011 with Audi and Antoine Pin, General Manager of TAG Heuer Japan. “The TAG Heuer Racing Ambassadors” exhibition decorated the venue and had been open to public since September 26, presenting famous faces from past to present of the people and visionnaires who helped build TAG Heuer's motor racing heritage: Jessica Michibata, Lewis Hamilton, Jenson Button, Alain Prost, Juan Manuel Fangio, Steve McQueen, Ayrton Senna, Emerson Fittipaldi and Edouard Heuer, founder of TAG Heuer in 1860. The exhibition will remain in place at the Mercedes-Benz Connection in Roppongi until October 10th.