DeWitt announces the opening of its second boutique in China

DeWitt announces the opening of its second boutique in China

One year after the opening of DeWitt first flagship store in Beijing, we celebrated on June 16th, 2011 the opening of our second Boutique in China. Located in the most flourishing area in Shanghai, in Lippo Plaza, this new store reflects perfectly the brand’s DNA. It confirms as well its ambition to reinforce its presence in the Chinese market. Covering an area of over 70 square meters, the red velvet sofas, the elegant crystal lights, the custom-made wooden interior walls and the external walls made of precious imported stones, offer a unique shopping experience.

A painting of “Napoleon at the Saint-Bernard Pass” hangs on the wall facing the main entrance and symbolizes the heritage of the brand. The design of this new Boutique is a subtle mix of warm colours, ancient historical watchmaking machines and modern showcases with contemporary lighting.

In the evening of the Grand Opening ceremony, DeWitt displayed some of its 2011 novelties: the Golden Afternoon and the Twenty-8-Eight Regulator A.S.W Horizons, among many others. Numerous celebrities had been invited to the ceremony and enjoyed DeWitt’s unique philosophy in a charming atmosphere.

Since 2010, DeWitt opened a boutique in Beijing, a corner in Dalian and a new boutique in Hong Kong is scheduled to open in a couple of days. Furthermore, we will soon reinforce its positioning with an impressive shop-in-shop in Beijing in the Sparkle Luxury World.

Boutique Dewitt – Shanghai
Lippo Plaza (1st Floor)
222#Huaihai Mid Road
Luwan District
Shanghai
0086 21 3331 5063